Admire the charming two-story shops that flank this roofed colonnade, known for its silver antiques, designer brands and delicious macarons.

Peruse the jewelry, designer brands and antiques on display in the upscale boutiques and elegant arcades of London’s prime shopping street.

During your trip to London, you can enjoy retail therapy at Jermyn Street. While in this romantic area, you can savour the top-notch restaurants.

Browse the elegant fronts of the luxury retail stores and learn the history of the city’s oldest purpose-built commercial gallery.

You can find out about the history of London with a stop at St. James's Square. Discover the fascinating museums and shops in this vibrant area.

Piccadilly Circus is where the lights are bright, the traffic is busy, where cupid rules and the West End starts – or is it?