The ultimate destination for jewellery lovers, this enormous indoor collection of stores displaying precious metals and stones is famous the world over.

To experience a true taste of what makes the Arabian Peninsula so exotically tantalising, a visit to the Gold Souk is a must, whether you intend to purchase or just want to ogle. Hundreds of stores stand next to each other offering a remarkable variety of gold, platinum, diamonds, pearls, emeralds, rubies and more, all at exceptional prices. Window after window display everything from bracelets and necklaces to rings and brooches.

All items are genuine, with most of the jewellery ranging from 21 to 24-carat and certainly nothing less than 18!

As one of the most popular attractions in Dubai, the Gold Souk can afford some of the lowest prices for gold in the world. It is priced according to weight and the daily rate, which is based on that day's international gold rate, is displayed in most of the store windows. You may choose to invest by purchasing gold bars, and some jewellery stores will accept the trade of old gold for new gold.

As jewellery prices are rarely on display, you will need to brush up on your bargaining skills and barter with store owners. When a proprietor gives you a price, try asking for a further discount for paying in cash, or pretend to walk away. Haggle your way to some great bargains for a fun and memorable day out.

A trip to The Gold Souk really is an exhilarating experience. The most rewarding time to go is in the evening when, not only is the temperature cooler, but the narrow walkways are illuminated by the reflection of the shop lights in the omnipresent jewels and precious metals.

The opulent setting of The Gold Souk is in Deira. Convenient parking is not always easy to find but, with transportation options including water taxis (abra), buses or the metro, getting there shouldn't be a problem.

The Gold Souk is open daily, with the majority of shops opening from 10 a.m. until 1 p.m., closing for a few hours, then reopening again from 4 p.m. until 10 p.m. at night. On Fridays, stores open at 4 p.m.

Plan a trip to see Gold Souk

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First Central Hotel Suites

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Ahmedabad (AMD) to Dubai (DXB)

8/10 Very Good! (624 reviews)

All good! Very accessible to metros! Stayed for a month! Food menu keeps repeating! Can switch between different options!

Reviewed on 30 Sept 2025

Mövenpick Grand Al Bustan Dubai

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My wife and I had a wonderful experience during our stopover in Dubai. The hotel was beautiful with friendly and attentive staff who provided top notch service. It was close to both the airport and some very good restaurants. Our room was clean, modern, and spacious. I'd absolutely stay here again.

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Mumbai (BOM) to Dubai (DXB)

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Reviews of Gold Souk

4.1

Top destination

5 - Excellent

171

4 - Good

184

3 - Okay

80

2 - Disappointing

12

1 - Terrible

4

3/5 - Okay

Verified traveller

Husband loved it, personally I found it a bit too much in your face and a bit intimidating for a female.Some of the sellers almost drag you into their shops and it take a lot of persuasion to get past them. It is very colourful and I rate it as "an experience". Tip : if you are staying in the Marina or on the Walk, a RTA ferry is AED50 and takes you to/from the souk, and is a great way to see Dubai and The Palm from the sea.

4/5 - Good

Fola

Always haggle and ask if you will get a tax refund at the airport for gold jewellery purchased

2/5 - Disappointing

Verified traveller

Too touristy now

3/5 - Okay

Verified traveller

Nice and interesting place to visit. I'm sure there's some bargains available but beware fake stuff - e.g. Rolex watches. The 'Sales chaps' outside each shop were a bit too much. Often wouldn't take no for an answer.

4/5 - Good

Verified traveller

Mainly for brides to be and their families doing dowry shopping. Worth having a look.

4/5 - Good

Verified traveller

If going to the Gold souk take the passenger ferry across to the silk souk and onto the new Al Seef it is a bustling destination, spread over 1.8km, and rooted in Dubai’s culture and heritage, with a charming atmosphere that resonates throughout its distinct heritage and contemporary areas. It feels like you are in a film set, new shops and restuarants.

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