Insa-dong Travel Guide

Seoul

Insa-dong
Insa-dong
Insa-dong
Insa-dong
Insa-dong
This central Seoul district offers shopping and culture with traditional Korean art, antiques, and crafts.

Insadong is a relatively peaceful area of Seoul where there are many teahouses and art galleries. 

The main street, Insadong-gil, was once a stream that divided two towns. These ended in “In” and “Sa”, and were added to the word dong (neighbourhood) when they finally joined. During the Joseon Dynasty (1392-1910), artists flocked to Insadong to study. The artistic community has remained and today the main thoroughfare offers 700 metres (2295 feet) of shops selling crafts and pottery. 

Insadong is also the best place in Seoul to get your hands on the traditional attire called hanbok and handmade hanji writing paper. Items on sale around Insadong vary greatly in value. You can pick up anything from cheap souvenirs to antique ceramics costing thousands of dollars. Visit the oldest book store in Seoul.

There are approximately 100 art galleries in and around Insadong. Hakgojae Gallery is a modern space exhibiting both traditional and contemporary art. The Gana Art Gallery has the one of the largest floor spaces in South Korea. Both attract local and international art aficionados.

Most of Insadong’s teahouses are found simply by exploring the winding alleyways that branch off Insadong-gil. Here, you’ll be offered all number of tea blends, as well as specialty dishes such as green tea flavored tiramisu. 

Spend some time admiring the area’s architecture. You’ll find old buildings with structures dating back to the 14th century, as well as temples, churches and contemporary glass galleries.

Insadong is accessible by subway. Get off at Anguk. Shops and galleries are open daily. Opening times vary, but are generally from mid-morning to evening. On weekends, vehicles are banned from driving down Insadong-gil, when stalls offering everything from candy to fortune telling are set up. Visit on a Saturday or Sunday to soak up the lively atmosphere and browse street stalls.


Popular places to visit


Top hotels in Insa-dong

AMID HOTEL SEOUL

AMID HOTEL SEOUL

4 out of 5
38, Insadong 5-gil, Jongno-gu Seoul Seoul
The price is ₹11,396 per night from 8 Jun to 9 Jun
₹11,396
₹12,691 total
8 Jun - 9 Jun
includes taxes & fees
Stay at this business-friendly hotel in Seoul. Enjoy free Wi-Fi, 3 restaurants and breakfast (surcharge). Our guests praise the helpful staff and the clean rooms ...
9.2/10 Wonderful! (1,084 reviews)
The service by the hotel staff was top-notch, and would respond kindly no matter what question I asked. The room was clean and quiet. The shower water pressure was very strong as well. I would describe this hotel as a perfect place to stay if you were to travel to seoul.

Reviewed on 7 May 2026

AMID HOTEL SEOUL
Orakai Insadong Suites

Orakai Insadong Suites

4 out of 5
18 Insadong 4-Gil Jongno-Gu Seoul Seoul
The price is ₹16,117 per night from 4 Jun to 5 Jun
₹16,117
₹17,997 total
4 Jun - 5 Jun
includes taxes & fees
Stay at this aparthotel in Seoul. Enjoy free Wi-Fi, free parking and breakfast (surcharge). Our guests praise the helpful staff in their reviews. Popular attractions ...
9/10 Wonderful! (1,597 reviews)
The room was clean, well stocked with toiletries, had friendly staff and a great bonus is the washing machine.

Reviewed on 30 Apr 2026

Orakai Insadong Suites
HOTEL THE BOTANIK SEWOON MYEONGDONG

HOTEL THE BOTANIK SEWOON MYEONGDONG

4 out of 5
23-1 Eulji-ro 19-gil, Jung-gu Seoul
The price is ₹9,259 per night from 8 Jun to 9 Jun
₹9,259
₹10,311 total
8 Jun - 9 Jun
includes taxes & fees
Stay at this business-friendly hotel in Seoul. Enjoy free Wi-Fi, free parking and breakfast (surcharge). Popular attractions Myeongdong Street and Dongdaemun ...
9.2/10 Wonderful! (1,345 reviews)
Check in was smooth and fast. Front desk was nice and professional. I must be getting old because I could hardly hear the girl talk. Anyways, room was nice and clean - had a washer (no dryer but that’s what the drying rack and balcony are there for), stove top, oven (but no microwave), large fridge ...

Reviewed on 5 May 2026

HOTEL THE BOTANIK SEWOON MYEONGDONG
Toyoko Inn Seoul Gangnam

Toyoko Inn Seoul Gangnam

3 out of 5
323 Gangnam-daero, Seocho-gu Seoul
The price is ₹6,527 per night from 10 May to 11 May
₹6,527
₹7,252 total
10 May - 11 May
includes taxes & fees
Stay at this business-friendly hotel in Seoul. Enjoy free breakfast, free Wi-Fi and parking (surcharge). Our guests praise the breakfast and the helpful staff ...
8.8/10 Excellent! (1,783 reviews)
My second time of visiting as a solo female traveller from the U.K. checking in was amazing and staff friendly. The solo room was perfect includes a fridge. In the lobby is a microwave. The eco clean is great but they still left clean towels etc outside the door. Would’ve liked the option of another ...

Reviewed on 19 Apr 2026

Toyoko Inn Seoul Gangnam
Hotel Gracery Seoul

Hotel Gracery Seoul

4 out of 5
12, Sejong-daero 12-gil, Jung-gu Seoul
Fully refundable
The price is ₹13,041 per night from 31 May to 1 Jun
₹13,041
₹14,345 total
31 May - 1 Jun
includes taxes & fees
Stay at this hotel in Seoul. Enjoy free Wi-Fi, breakfast (surcharge) and parking (surcharge). Our guests praise the helpful staff in their reviews. Popular attractions ...
9.2/10 Wonderful! (1,038 reviews)
I loved all their clientele it was amazing, food was great facilities were very well maintained however rooms were very tight with my large size luggage and lobby located on 11th floor had plenty space to sit but no spot to sit by front on grand floor while waiting for taxi Uh there was no thermostat ...

Reviewed on 6 May 2026

Hotel Gracery Seoul
ENA Suite Hotel Namdaemun

ENA Suite Hotel Namdaemun

4 out of 5
36, Sejong-daero 11-gil, Jung-gu Seoul Seoul
The price is ₹20,013 per night from 8 Jun to 9 Jun
₹20,013
₹22,015 total
8 Jun - 9 Jun
includes taxes & fees
Stay at this business-friendly hotel in Seoul. Enjoy free Wi-Fi, breakfast (surcharge) and a fitness centre. Our guests praise the helpful staff and the clean ...
9.4/10 Exceptional! (3,485 reviews)
The hotel is very conveniently located near Namdaemun market, subway station. It’s far away enough to be more quiet and less crowded, making if more pleasant to wake up to or come back to after a long day out.

Reviewed on 7 May 2026

ENA Suite Hotel Namdaemun
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around Insa-dong

Injeongjeon Hall at Changdeokgung Palace, Seoul, South Korea

Jongno-1.2.3.4 ga-dong

While you're in Jongno-1.2.3.4 ga-dong, take in top sights like Insa-dong or Gwangjang Market, and hop on the metro to see more of the city at Anguk Station or Jongno 3-ga Station.

Jongno-1.2.3.4 ga-dong
Jongno-gu

Jongno-gu

4.5/5(87 area reviews)

Jongno-gu is highly notable for its popular shops, and you might want to visit top sights like Sejong Cultural Center and Gwanghwamun Square. See more of Seoul by jumping on the metro at Gwanghwamun Station or Jonggak Station.

Jongno-gu
Euljiro-dong

Euljiro-dong

While you're in Euljiro-dong, take in top sights like Chungmu-ro or Cheonggyecheon, and hop on the metro to see more of the city at Euljiro 4-ga Station or Euljilo 3-ga Station.

Euljiro-dong
Myeong-dong

Myeong-dong

Enjoy the popular shops in Myeong-dong. Myeongdong Street is a worthwhile stop, and you can jump on the metro at Myeong-dong Station or Euljiro 1-ga Station to see more of Seoul.

Myeong-dong
Jung-gu

Jung-gu

4.5/5(265 area reviews)

Myeongdong Street and Namdaemun Market are top sights in Jung-gu, and you should be sure to explore the popular shops. Hop aboard the metro at Euljiro 4-ga Station or Chungmuro Station to see more sights in the area.

Jung-gu
Sogong-dong

Sogong-dong

Sogong-dong is popular for its popular shops. Explore top sights like Namdaemun Market and Seoul Museum of Art, and you can get around town on the metro at City Hall Station.

Sogong-dong


Insa-dong Travel Guide

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