Seongbuk-dong Travel Guide
Seoul
Visit Seongbuk-dong
Popular places to visit
Korea Furniture Museum
Join a guided tour of this private museum to visit a collection of traditional Korean homes decorated with a variety of furniture pieces.
Myeongdong Street
When you visit Myeongdong Street, a popular shopping spot in Seoul, you can search for that perfect souvenir. Visit the shops and charming cafes in this culturally rich area.
Lotte World
Have a fun-filled day at Lotte World and see why people love this theme park in Seoul. Visit the shops and top-notch restaurants in this vibrant area.
Dongdaemun History and Culture Park
This sizable commercial district is home to a staggering number of shopping malls, specialty stores and traditional Korean marketplaces.
COEX Convention and Exhibition Center
You don’t have to be in Seoul for a conference or fair to appreciate the facilities of COEX, South Korea’s outstanding events center and mall in Gangnam.
Lotte World Tower
Stunning city views, an aquarium, shops and restaurants are part of this futuristic tower that looms over the southern banks of the Han River.
Top hotels in Seongbuk-dong
Grand Hyatt Seoul
Fantastic view, comfortable "warm" wood paneled rooms, swimming pool free to use by all hotel guests. Also, last couple of times I stayed I was able to get a free early check in after my long red eye flight (huge relief to relax in a room after a long flight), so definitely will be staying in the ...
Reviewed on 9 Mar 2026
HOTEL THE BOTANIK SEWOON MYEONGDONG
Very clean and modern hotel. Staff were excellent as well as the amenities. Loved having a washer and dryer in our room, it made the long trip we had much more comfortable and homey.
Reviewed on 5 Mar 2026
ENA Suite Hotel Namdaemun
It was a great hotel. The rooms were spacious and modern. The location was perfect. The staff were very friendly and professional. One issue is that the shower/bath design is quite weird. It is very slippery, especially when getting in or out. I actually fell and bruised my arm when trying to get ...
Reviewed on 8 Mar 2026
LOTTE CITY HOTEL MYEONGDONG
Near Myeong-dong2-ga, very clean, nice and comfortable
Reviewed on 9 Mar 2026
Lotte Hotel World
Clean room. Good location.
Reviewed on 2 Mar 2026
L7 HONGDAE by LOTTE HOTELS
The hotel was perfect, it was not amenities that we are used to in the United States, but it was perfectly lovely and a great place to stay. They did not have smart TVs and you could not use your room charge at the restaurant, but wonderful location and everything else was wonderful.
Reviewed on 7 Mar 2026
Other neighbourhoods around Seongbuk-dong
Jongno-1.2.3.4 ga-dong
While you're in Jongno-1.2.3.4 ga-dong, take in top sights like Insa-dong or Gwangjang Market, and hop on the metro to see more of the city at Anguk Station or Jongno 3-ga Station.
Insa-dong
Insa-dong is known for its ample dining options, and you can make a stop by Insa-dong and Cheonggyecheon while in the area.
Jongno-gu
Jongno-gu is highly notable for its popular shops, and you might want to visit top sights like Statue of Sejong the Great and Sejong Cultural Center. See more of Seoul by jumping on the metro at Gwanghwamun Station or Jonggak Station.
Euljiro-dong
While you're in Euljiro-dong, take in top sights like Chungmu-ro or Cheonggyecheon, and hop on the metro to see more of the city at Euljiro 4-ga Station or Euljilo 3-ga Station.
Gwanghui-dong
While you're in Gwanghui-dong, take in top sights like Migliore Mall and jump on the metro at Dongdaemun History and Culture Park Station to see more of the city.
Jung-gu
Myeongdong Street and Chungmu-ro are top sights in Jung-gu, and you should be sure to explore the popular shops. Hop aboard the metro at Euljiro 4-ga Station or Chungmuro Station to see more sights in the area.
