Jangchung Arena

Join the masses who snap selfies every year at one of the most Instagrammed sites in South Korea, a UFO-like building that hosts a variety of events.

This sizable commercial district is home to a staggering number of shopping malls, specialty stores and traditional Korean marketplaces.

Enjoy a hands-on experience of Korean activities, lifestyles and traditions at this re-creation of a village from the Joseon Dynasty.

You can browse the exhibits at Jong Ie Nara Paper Art Museum, a museum with a story of its own, during your trip to Seoul. Stroll along the riverfront or visit the shops in this culturally rich area.

During your visit to Seoul, you can search for that perfect souvenir at The Shilla Duty Free Shop. Stroll along the riverfront in this vibrant area or visit its top-notch restaurants.

Explore the great outdoors at Jangchungdan Park, a lovely green space in Seoul. Make time for the shops and local tours in this culturally rich area.