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George Hotel, BW Signature Collection

3.0 star property
Travelers find the perfect city base near Norwich Castle, where days begin with international dishes and end beside a crackling lobby fireplace

Choose dates to view prices

The George Hotel, BW Signature Collection, in Norwich's center, welcomes visitors with a warm fireplace lobby. Guests enjoy international cuisine at No.10 Arlington Bistro, relax on the terrace, and explore Market Place and Norwich Castle. WiFi is available throughout.

Reviews

9.0 out of 10
Wonderful

Popular amenities

  • Pet-friendly
  • Free Wi-Fi
  • Business services
The current price is ₹11,676
₹14,012 total
includes taxes & fees
28 May - 29 May

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Policies

Check-in

Check-in start time: 2 PM; check-in end time: 5:30 AM
Contactless check-in and check-out are available

Check-out

Check-out before 11 AM
Contactless check-out

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

Pets are allowed for an extra charge of GBP 10 per pet, per night
Service animals are welcome, and are exempt from fees
Welcoming dogs and cats only
2 total pets
Specific rooms only, restrictions apply; pet-friendly rooms can be requested by contacting the property on the number on the booking confirmation
Food and water bowls are available

Children and extra beds

Children are welcome
Rollaway/extra beds are available for GBP 20.0 per night.
Cots (infant beds) are available for GBP 10.0 per night

Payment types at the property

Important information

Optional extras

  • Fee for cooked-to-order breakfast: from approximately GBP 13.95 per person
  • Pet fee: GBP 10 per pet, per night
  • Service animals are exempt from fees
  • Crib (infant bed) fee: GBP 10.0 per night
  • Rollaway bed fee: GBP 20.0 per night

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards and cash
Safety features at this property include a fire extinguisher

We should mention

This property does not have any lifts

Frequently asked questions

Is George Hotel, BW Signature Collection pet-friendly?

Yes, this property allows cats and dogs (limit 2 total). There's a fee of GBP 10 per pet, per night. Service animals are exempt from fees. Some restrictions may apply, so please contact the property for more details.

How much does it cost to stay at George Hotel, BW Signature Collection?

As of 23 May 2026, prices found for a 1-night stay for 2 adults at George Hotel, BW Signature Collection on 28 May 2026 start from ₹11,676, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

How much is parking at George Hotel, BW Signature Collection?

Self-parking is free at this property.

What time is check-in at George Hotel, BW Signature Collection?

Check-in start time: 2 PM; check-in end time: 5:30 AM.

What time is check-out at George Hotel, BW Signature Collection?

Checkout is at 11 AM.

Where is George Hotel, BW Signature Collection located?

Located in Golden Triangle, this hotel is within 1 mi (2 km) of Norwich Theatre Royal, Market Place and Norwich Castle. Norwich Cathedral and Carrow Road Stadium are also within 2 mi (3 km).

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Reviews

Reviews

9.0

Wonderful

9.2

Cleanliness

8.6

Location

9.4

Staff & service

8.6

Property conditions & facilities
Rating 10 - Excellent. 558 out of 942 reviews
Rating 8 - Good. 290 out of 942 reviews
Rating 6 - Okay. 60 out of 942 reviews
Rating 4 - Poor. 19 out of 942 reviews
Rating 2 - Terrible. 15 out of 942 reviews

Reviews

Verified

10/10 Excellent

Dame Janet

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Friendly help ful staff at excellent hotel - really good value for money
Stayed 2 nights in Apr 2026
Verified

10/10 Excellent

Philip

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Clean room, nice bar, enjoyed my stay
Stayed 1 night in Mar 2026
Verified

10/10 Excellent

Suzanne

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very helpful staff, lovely food, pleased we made this choice
Stayed 3 nights in Mar 2026
Verified

10/10 Excellent

Iain

Liked: Cleanliness, staff & service
Excellent staff clean rooms, great breakfast in a nice part of town
Stayed 3 nights in Jan 2026
Verified

10/10 Excellent

Martin

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
This has got to be the friendliest hotel we have ever stayed in. The staff were all absolutely lovely and the hotel was very nice , very clean, very comfortable and we can’t wait to get back.
Stayed 2 nights in Mar 2026
Verified

10/10 Excellent

Larraine

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
This hotel is excellent. The price is reasonable and the rooms are clean and nicely done. The staff were universally friendly and attentive and the breakfast and dinner menus were really good. It’s a gem of a place for the money. Book it now.
My lovely little single room with a larger than single bed. ❤️
Stayed 2 nights in Apr 2026
Verified

10/10 Excellent

Isabelle

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Excellent stay again Second time Solo female traveller Felt very safe and welcome Walkable to Norwich cathedral Excellent restaurant on site Walkable to Sainsbury's if needs supplies Great wi fi for meetings
Stayed 2 nights in Mar 2026
Verified

8/10 Good

Stephen

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Clean and well kept hotel. Standard room was small but adequate. Staff very friendly and helpful. Food was excellent and very good potions. Breakfast freshly cooked to order. Definitely would stay again.
Stayed 1 night in Apr 2026
Verified

10/10 Excellent

Aaron

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The hotel was immaculate, the staff were pleasant and it was fairly cheap for a uber into the central
Stayed 1 night in Mar 2026
Verified

10/10 Excellent

James

Liked: Cleanliness, staff & service, property conditions & facilities
excellent location, food and service - highly recommend
Stayed 1 night in Jan 2026
Verified

10/10 Excellent

Emil

Liked: Cleanliness, staff & service
clean room, friendly staff!
Stayed 3 nights in Feb 2026
Verified

10/10 Excellent

Mary B

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
The staff was very welcoming.
Stayed 1 night in Jan 2026
Verified

8/10 Good

Stephen

Liked: Cleanliness, amenities, property conditions & facilities
Lovely clean room and excellent breakfast
Stayed 1 night in Nov 2025
Verified

10/10 Excellent

Mathew

Liked: Cleanliness, staff & service, amenities
Room was fine and the food was great
Stayed 1 night in Dec 2025
Verified

10/10 Excellent

Hamish

Liked: Cleanliness, amenities, property conditions & facilities
Very cozy room and lovely, helpful staff.
Stayed 2 nights in Dec 2025
Verified

10/10 Excellent

Debbie

Liked: Cleanliness, staff & service, amenities
Warm, welcoming , efficient group of staff. Hotel quiet , spacious room and well located for visiting Norwich.
Stayed 2 nights in Jan 2026
Verified

10/10 Excellent

Andrew

Liked: Cleanliness, staff & service, property conditions & facilities
Another great stay, the staff here really make this hotel… Wonderful service and super friendly
Stayed 1 night in Nov 2025
Verified

6/10 Okay

Karly

Liked: Cleanliness, staff & service
Adequate room, parking fine, area nice
Stayed 1 night in Jan 2026
Verified

8/10 Good

Jane

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Hotel location good for getting into town. Staff friendly and helpful.
Stayed 3 nights in Dec 2025
Verified

10/10 Excellent

Anthony

Liked: Cleanliness, amenities, property conditions & facilities
Cosy room comfortable beds. Staff amazing food at breakfast and evening meal excellent generous portions quality produce.
Stayed 1 night in Dec 2025
Verified

10/10 Excellent

Philip

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Staff were very friendly, the breakfast was excellent and I had no problems with parking. If I did have a criticism it would be that the bedroom carpet looked like it could do with a clean and the vinyl bathroom floor had black staines all over it, making it look a bit grotty (room 18). However, that said, I would certainly recommend The George and it would be my first choice next time i'm in Norwich.
Stayed 3 nights in Mar 2026
Verified

8/10 Good

Duncan

Liked: Cleanliness, staff & service, amenities
Room clean, Food and staff excellent. Didn't sleep too well due to noisy heating.
Stayed 1 night in Jan 2026
Verified

10/10 Excellent

James

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great little spot near the center of Norwich, and a lovely little sleepy spot for quality rest and relaxation when on holiday.
Stayed 3 nights in Oct 2025
Verified

10/10 Excellent

Isabelle

Liked: Cleanliness, amenities
Excellent hotel for visiting Norwich itself and UEA. Walkable to city centre and short car trip to UEA. Fab staff Hannah, Helen and Puthi were brilliant and I felt safe as an individual travelling on my own. Parking great free and easy. Room great and light and tea and coffee provided. Happily recommend and stay again
Stayed 2 nights in Jan 2026
Verified

8/10 Good

Richard

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Ideal for a short stay just outside the city centre, clean decent size rooms and helpful staff, good sized free car park too.
Stayed 1 night in Aug 2025