Marina di Massa Travel Guide

Tourist Guide

sunset on the beach
Mom and daughter walking in the pine forest, Pineta di Ponente, Viareggio, Lucca province, Versilia, Tuscany, Italy, Europe (MR)
Marina di Massa

Revel in seaside fun, visit an animal park and explore buildings that are hundreds of years old when you visit this popular resort in central Italy.

Marina di Massa is a seaside playground on the Tuscan coast. Flanked by mountains that are draped in snow in the winter, the area is one of great natural beauty. Have fun on the long sandy beach, enjoy coastal walks and travel a short distance inland to explore historical palaces.

During the long hot summer, the beach is the undoubted star of the show, with its fine sand, public and private bathing areas and calm water.  One of the other highlights is the long pier that extends for 213 feet (700 metres) into the sea. Stroll along the boardwalk and take in the wonderful views of the sea and the mountains. At the end of the pier, you will most likely see a clutch of fisherman.

On leaving the pier, stop by one of the restaurants along the shore where fresh seafood are often the dishes of the day.

If the children are itching for something else to do, take them to Rabbit Park, where they can feed goats, ducks and rabbits. Other attractions here include the bird exhibit and children’s rides.

Head approximately 2.5 miles (4 kilometres) inland to Massa and its historical buildings. Visit the 16th-century cathedral, admire the renaissance Ducal Palace and tour the Diocesan Museum, housed in a 16th-century palace. Inside is a rich collection of religious art. Go to the Piazza degli Aranci, at the centre of which is a large obelisk surrounded by statues of lions.

Sitting atop a rocky hill, a short walk from the town centre is Malaspina Castle, which dates back to the 12th century. Take a guided tour of the ancient structure and study the works of art in its cultural centre.

Marina di Massa is in southwest Massa, between the Marina di Carrara and Forte di Marmi. Fly to Genoa Cristoforo Colombo Airport and rent a car for the 75-mile (125-kilometre) drive east along the coast. Be captivated by the area’s beautiful coastal scenery and history.

Hotel Villa Tiziana

Hotel Villa Tiziana

3 out of 5
Via delle Pinete 266/A Massa MS
Stay at this family-friendly hotel in Massa. Enjoy free breakfast, free Wi-Fi and free parking. Popular attractions Forte dei Marmi Beach and Centro Sub Alto ...
9.2/10 Wonderful! (153 reviews)
"Clean hotel, very nice staff, especially the gentleman who checked us in. Tiny, dated room but clean and comfortable beds. Lovely pool and outdoor restaurant. Not a lovely area."

Reviewed on 14 Jun 2026

Hotel Villa Tiziana
Hotel Tirreno

Hotel Tirreno

4 out of 5
Via Manzoni, 1 (Ang. P.zza Betti) Massa MS
The price is ₹16,395 per night from 17 Jun to 18 Jun
₹16,395
₹18,805 total
17 Jun - 18 Jun
includes taxes & fees
Stay at this beach hotel in Massa. Enjoy free Wi-Fi, 24-hour room service and free bicycles on-site. Popular attractions Forte dei Marmi Beach and Massa Beach ...
9.2/10 Wonderful! (20 reviews)
"Good location and clean place"

Reviewed on 8 Nov 2025

Hotel Tirreno
Hotel Excelsior

Hotel Excelsior

4 out of 5
Via Cesare Battisti 1 Massa MS
Fully refundableReserve now, pay when you stay
The price is ₹32,460 per night from 25 Jun to 26 Jun
₹32,460
₹36,476 total
25 Jun - 26 Jun
includes taxes & fees
Stay at this beach hotel in Massa. Enjoy free Wi-Fi, an outdoor pool and 2 restaurants. Popular attractions Forte dei Marmi Beach and Massa Beach are located ...
9/10 Wonderful! (113 reviews)
"Okay hotel"

Reviewed on 21 Mar 2026

Hotel Excelsior
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Il Borgo di Campi

Il Borgo di Campi

2 out of 5
Strada Litoranea delle 5 Terre Riomaggiore SP
Stay at this aparthotel in Riomaggiore. Enjoy breakfast (surcharge), a garden and cable/satellite TV service. Popular attractions Cinque Terre Marine Protected ...
7.8/10 Good! (299 reviews)
"Let customers know exactly where to go to check in. It was alittle confusing with parking and lack of signs. We walked up a trail next to parking and check in was across the street."

Reviewed on 19 May 2026

Il Borgo di Campi
Club Del Sole Viareggio Family Collection

Club Del Sole Viareggio Family Collection

3 out of 5
Viale Dei Tigli 52 Viareggio LU
Stay at this family-friendly campsite in Viareggio. Enjoy free Wi-Fi, free parking and an outdoor pool. Popular attractions Viareggio Beach and Passeggiata di ...
7.2/10 Good! (10 reviews)
"The cabin was ok enough. No towels provided. There were mosquitos everywhere. It's really basic accommodation. The air-con leaked all over the TV that was on a shelf underneath - the maintenance man said the air-con was fine (it wasn't) and to hair dryer the TV! We never used it in case. We had ants ..."

Reviewed on 1 Jun 2026

Club Del Sole Viareggio Family Collection
Le Terrazze di Portovenere

Le Terrazze di Portovenere

3 out of 5
Via II Traversa Olivo Portovenere SP
Stay at this residence in Portovenere. Enjoy free Wi-Fi, parking (surcharge) and laundry facilities. Popular attractions Lerici Beach and Sporting Beach are ...
8.4/10 Very Good! (186 reviews)
"Great place, accomodating, clean with great access to the beach"

Reviewed on 30 May 2026

Le Terrazze di Portovenere
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

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