Florence Travel Guide

Tourist Guide

Florence
Florence
Florence
Florence
Florence

Located on the Tennessee River banks, this city benefits from cultural sights, a rich musical heritage and easy access to outdoor fun and adventure.

Florence is a diverse destination that is equally appealing to history lovers, music enthusiasts and art fanatics. The rich culture of Alabama is visible almost everywhere you look, from guitarists and painters performing on the streets to ancient landmarks of Native American heritage. Visit more than once to take in everything this varied city offers.

Walk around the downtown area of the city, which was founded in 1818, and discover its history. Stop at Pope's Tavern Museum and browse exhibits documenting the importance of the historic building during the Civil War. Kids can learn more about the area at the Children's Museum of the Shoals, which tells the story of the valley and its people. The Indian Mound and Museum is dedicated to the first residents of the Shoals Valley.

Marvel at the organic designs of Frank Lloyd Wright at Rosenbaum House, a stylish, tiered building containing furniture that also showcases the architect's inimitable style. See more art at the Kennedy-Douglass Center for the Arts, which features rotating exhibitions.

Florence is part of the Shoals area, the home of Southern soul and the region where such esteemed artists as Wilson Pickett and Aretha Franklin recorded their music. See where they cut some of their tracks at Fame Recording Studios. Learn more about the region's impressive musical heritage at the W.C. Handy Birthplace, the home of the “Father of the Blues.”

Drive out of the city to enjoy the natural environment. Hike along wooded trails and rivers at Cane Creek Canyon Nature Preserve and McFarland Park. Hop on a boat at Joe Wheeler State Park for a relaxing cruise around the lake.

Reach Florence via Northwest Alabama Regional Airport, which has regular daily flights to Nashville. Alabama is almost always warm. Visit in fall when the countryside around Florence is particularly colorful.

Where to stay in Florence

Find the best Florence areas for the activities you enjoy most.

East Florence

If you're spending some time in East Florence, Wilson Lake and Tennessee River are top sights worth seeing.

Renaissance Shoals Resort & Spa

Renaissance Shoals Resort & Spa

3.5 out of 5
10 Hightower Place Florence AL
The price is ₹27,438 per night from 11 Jun to 12 Jun
₹27,438
₹31,554 total
11 Jun - 12 Jun
includes taxes & fees
Stay at this spa resort in Florence. Enjoy free Wi-Fi, free parking and a full-service spa. Our guests praise the helpful staff in their reviews. Popular attractions ...
9.2/10 Wonderful! (789 reviews)
"Quiet rooms, great food options, a very nice getaway."

Reviewed on 25 May 2026

Renaissance Shoals Resort & Spa
The Stricklin Hotel

The Stricklin Hotel

3.5 out of 5
317 N Court St Florence AL
The price is ₹16,150 per night from 11 Jun to 12 Jun
₹16,150
₹18,644 total
11 Jun - 12 Jun
includes taxes & fees
Stay at this business-friendly hotel in Florence. Enjoy free Wi-Fi, free parking and 2 restaurants. Our guests praise the helpful staff and the clean rooms in ...
9/10 Wonderful! (873 reviews)
"The location downtown with open spacious renovated rooms and Big Bad Breakfast downstairs you just can’t beat this hotel when you’re in Florence."

Reviewed on 7 Jun 2026

The Stricklin Hotel
Comfort Suites Florence Shoals Area

Comfort Suites Florence Shoals Area

2.5 out of 5
140 Matthew Paul Ct Florence AL
The price is ₹10,814 per night from 9 Jul to 10 Jul
₹10,814
₹12,436 total
9 Jul - 10 Jul
includes taxes & fees
Stay at this business-friendly hotel in Florence. Enjoy free breakfast, free Wi-Fi and free parking. Our guests praise the helpful staff and the clean rooms ...
8.8/10 Excellent! (820 reviews)
"The worst coffee ever! Slamming doors and noise beyond all comprehension. No pool or hot tub, so it’s false advertisement on the Hotels.com website. Nice enough staff, but overall not worth the money and very disappointing."

Reviewed on 3 Jun 2026

Comfort Suites Florence Shoals Area
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Anthem House Huntsville MidCity, powered by Placemakr

Anthem House Huntsville MidCity, powered by Placemakr

4 out of 5
945 NW Mid City Drive Huntsville AL
Stay at this apartment in Huntsville. Enjoy free Wi-Fi, a 24-hour fitness centre and parking (surcharge). Popular attractions The Orion Amphitheater and US Space ...
9.4/10 Exceptional! (109 reviews)
"The hotel is amazing!! Very beautiful and clean. We had an issue with not getting the room at 4pm as promised so we unfortunately had to wait longer. Also had an issue with the ac unit leaking water but maintenance fixed it up quickly. Overall I will say it’s a great place to stay at."

Reviewed on 4 Jun 2026

Anthem House Huntsville MidCity, powered by Placemakr
Turquoise Place Beachside Retreat

Turquoise Place Beachside Retreat

4 out of 5
26302 Perdido Beach Blvd Orange Beach AL
Stay at this beach apartment in Orange Beach. Enjoy free Wi-Fi, free parking and a beach locale. Popular attractions Orange Beach Beaches and The Wharf are located ...
Turquoise Place Beachside Retreat
stayAPT Suites Madison-Greenbrier

stayAPT Suites Madison-Greenbrier

4 out of 5
26800 Success Dr SW Madison AL
Stay at this business-friendly aparthotel in Madison. Enjoy free Wi-Fi, free parking and a 24-hour fitness centre. Popular attractions Wheeler National Wildlife ...
9.4/10 Exceptional! (274 reviews)
"Very clean, friendly staff, super quiet to be beside a main highway."

Reviewed on 1 Jun 2026

stayAPT Suites Madison-Greenbrier
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

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