Florence Travel Guide

Tourist Guide

Florence
Florence
Florence
Florence
Florence

Located on the Tennessee River banks, this city benefits from cultural sights, a rich musical heritage and easy access to outdoor fun and adventure.

Florence is a diverse destination that is equally appealing to history lovers, music enthusiasts and art fanatics. The rich culture of Alabama is visible almost everywhere you look, from guitarists and painters performing on the streets to ancient landmarks of Native American heritage. Visit more than once to take in everything this varied city offers.

Walk around the downtown area of the city, which was founded in 1818, and discover its history. Stop at Pope's Tavern Museum and browse exhibits documenting the importance of the historic building during the Civil War. Kids can learn more about the area at the Children's Museum of the Shoals, which tells the story of the valley and its people. The Indian Mound and Museum is dedicated to the first residents of the Shoals Valley.

Marvel at the organic designs of Frank Lloyd Wright at Rosenbaum House, a stylish, tiered building containing furniture that also showcases the architect's inimitable style. See more art at the Kennedy-Douglass Center for the Arts, which features rotating exhibitions.

Florence is part of the Shoals area, the home of Southern soul and the region where such esteemed artists as Wilson Pickett and Aretha Franklin recorded their music. See where they cut some of their tracks at Fame Recording Studios. Learn more about the region's impressive musical heritage at the W.C. Handy Birthplace, the home of the “Father of the Blues.”

Drive out of the city to enjoy the natural environment. Hike along wooded trails and rivers at Cane Creek Canyon Nature Preserve and McFarland Park. Hop on a boat at Joe Wheeler State Park for a relaxing cruise around the lake.

Reach Florence via Northwest Alabama Regional Airport, which has regular daily flights to Nashville. Alabama is almost always warm. Visit in fall when the countryside around Florence is particularly colorful.

Where to stay in Florence

Wilson Park Fountain Downtown Florence Alabama Spring Sunny with Two Concrete Benches on either Side

East Florence

If you're spending some time in East Florence, Shoals Conference Center and Wilson Lake are top sights worth seeing.

East Florence
The Stricklin Hotel

The Stricklin Hotel

3.5 out of 5
317 N Court St Florence AL
The price is ₹15,955 per night from 26 Apr to 27 Apr
₹15,955
₹18,420 total
26 Apr - 27 Apr
includes taxes & fees
Stay at this business-friendly hotel in Florence. Enjoy free Wi-Fi, free parking and 2 restaurants. Our guests praise the helpful staff and the clean rooms in ...
9/10 Wonderful! (854 reviews)
Breakfast next door was amazing!

Reviewed on 21 Apr 2026

The Stricklin Hotel
Renaissance Shoals Resort & Spa

Renaissance Shoals Resort & Spa

3.5 out of 5
10 Hightower Place Florence AL
The price is ₹25,232 per night from 3 May to 4 May
₹25,232
₹29,017 total
3 May - 4 May
includes taxes & fees
Stay at this spa resort in Florence. Enjoy free Wi-Fi, free parking and a full-service spa. Our guests praise the helpful staff in their reviews. Popular attractions ...
9.2/10 Wonderful! (779 reviews)
Very good staff, nice property, clean rooms. Roomkey devices were finicky, great bar and pool area. Honestly the only real issue is the 1ply paper —. You would think for the nightly price they could find 50c for better paper

Reviewed on 19 Apr 2026

Renaissance Shoals Resort & Spa
Comfort Suites Florence Shoals Area

Comfort Suites Florence Shoals Area

2.5 out of 5
140 Matthew Paul Ct Florence AL
The price is ₹11,050 per night from 3 May to 4 May
₹11,050
₹12,707 total
3 May - 4 May
includes taxes & fees
Stay at this business-friendly hotel in Florence. Enjoy free breakfast, free Wi-Fi and free parking. Our guests praise the helpful staff and the clean rooms ...
8.8/10 Excellent! (803 reviews)
Breakfast was not very good, poor selection. Air doesn’t work good in rooms

Reviewed on 22 Apr 2026

Comfort Suites Florence Shoals Area
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Phoenix All Suites West Hotel

Phoenix All Suites West Hotel

3.5 out of 5
533 W. Beach Blvd. Gulf Shores AL
Stay at this beach aparthotel in Gulf Shores. Enjoy free Wi-Fi, free parking and a beach locale. Popular attractions Gulf Shores Beach and Gulf State Park are ...
Phoenix All Suites West Hotel
stayAPT Suites Madison-Greenbrier

stayAPT Suites Madison-Greenbrier

4 out of 5
26800 Success Dr SW Madison AL
Stay at this business-friendly aparthotel in Madison. Enjoy free Wi-Fi, free parking and a 24-hour fitness centre. Popular attractions Wheeler National Wildlife ...
9.4/10 Exceptional! (265 reviews)
I will stay here again very clean and updated. This is a perfect hotel you just have to drive into town to get food but it’s quiet area.

Reviewed on 21 Apr 2026

stayAPT Suites Madison-Greenbrier
Anthem House Huntsville MidCity, powered by Placemakr

Anthem House Huntsville MidCity, powered by Placemakr

4 out of 5
945 NW Mid City Drive Huntsville AL
Stay at this apartment in Huntsville. Enjoy free Wi-Fi, a 24-hour fitness centre and parking (surcharge). Popular attractions US Space and Rocket Center and ...
9.4/10 Exceptional! (85 reviews)
Very friendly staff quiet and in the center of it all

Reviewed on 22 Apr 2026

Anthem House Huntsville MidCity, powered by Placemakr
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Popular places to visit

Cities near Florence