Borås Travel Guide

Tourist Guide

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Borås

Plan a fun weekend in Boras; adventures, culture, shopping and a unique insight into Sweden's fashion and textile industries await.

Boras is a mid-size Swedish city in the county of Vastergotland, approximately 60 km east of Gothenburg and 85 km west of Jonkoping. Boras is mainly associated with the numerous mail-order fashion companies based here, and the city has a rich heritage in the fashion and textile industries dating back to the early 1900's. Boras still plays an important role in Sweden's booming fashion industry, but the city offers its visitors more than its distinguished place in fashion history: adventure, shopping and cultural experiences are all part of the city's attraction.

Visitors keen on exploring the city's footprint in the design and textile industries will have to check out the Textile Fashion Centre. Be sure to check out the Textile Museum and go shopping for the latest Scandi trends in the Fashion Gallery. In Boras City visitors will find an array of smaller boutiques and major outlets, from the hip and quirky to more established high street chains. If you're on the lookout for bargains, be sure to visit Frufallan, where you'll find a flea market and an antiques market. There's also a café where visitors can enjoy a nice cup of coffee and something to eat.

The little-ones will enjoy a visit to Boras Zoo, where animals from both the Nordic countries and Africa are on display bears, lynxes, lions and buffaloes are just some of the animals that will thrill your kids. Not far from the zoo, Upzone Adventure Park will provide the adrenaline kicks as you set out on ropeways and obstacle courses high above the ground. If you prefer a fun day at the water park, Stadsparksbadet is the place to be – water slides and wave machines provide the fun, but there are also separate smaller pools for the tiniest swimmers.

Boras also offers a wide array of cultural experiences. Enjoy a play or a performance at Boras Stadsteater, based in the city's cultural centre, Kulturhuset. In the same building you'll find the local art museum, Boras Konstmuseum, where you can also shop for local art and crafts in the museum store. Don't miss the opportunity to do a guided tour around the city, taking in the city's many landmarks and sculptures.

There are several domestic flights and bus routes that will take you to Boras or a city nearby, and it's easy to navigate the city's local buses upon your arrival. If you're flying to Boras you will most likely land at Landvetter Airport in Gothenburg or Jonkoping Airport. Keep in mind that you can easily get around the city with a bike if you prefer to skip the local transport.

Boras has something offer visitors of all ages and preferences, so book your trip to Boras and take on the city's vast array of shopping, entertainment and culture.

Scandic Plaza Borås

Scandic Plaza Borås

4 out of 5
Allégatan 3, Borås
The price is ₹5,684 per night from 12 Oct to 13 Oct
₹5,684
₹6,366 total
12 Oct - 13 Oct
includes taxes & fees
Stay at this 4-star business-friendly hotel in Borås. Enjoy free Wi-Fi, breakfast (surcharge) and a fitness centre. Our guests praise the helpful staff in their ...
8.6/10 Excellent! (1,005 reviews)
"Lovely modern hotel. Friendly staff on reception. Fairly good sized room for 2 adults and a child. Excellent breakfast and really impressed with the gluten free options available."

Reviewed on 26 Aug 2025

Scandic Plaza Borås
Quality Hotel Grand Boras

Quality Hotel Grand Boras

4 out of 5
Hallbergsplatsen 2, Borås
The price is ₹8,574 per night from 3 Oct to 4 Oct
₹8,574
₹9,603 total
3 Oct - 4 Oct
includes taxes & fees
Stay at this 4-star hotel in Borås. Enjoy free breakfast, 2 bars/lounges and parking (surcharge). Our guests praise the helpful staff in their reviews. Popular ...
8.4/10 Very Good! (1,115 reviews)
"Frukost: Vidbrända bacon, hårda pannkakor, inte så gott kaffe. Men det var bra bröd."

Reviewed on 24 Mar 2025

Quality Hotel Grand Boras
Comfort Hotel Jazz, Borås

Comfort Hotel Jazz, Borås

2.5 out of 5
Allègatan 21, Borås
The price is ₹7,001 per night from 3 Oct to 4 Oct
₹7,001
₹7,841 total
3 Oct - 4 Oct
includes taxes & fees
Stay at this business-friendly hotel in Borås. Enjoy free breakfast, free Wi-Fi and a nightclub. Our guests praise the helpful staff in their reviews. Popular ...
8/10 Very Good! (1,008 reviews)
"The rooms are very basic so if you’re looking for a little more space and comfort then maybe not for you. But staff were superb, friendly and welcoming. Hotel is in a good location with the exception of the bar / club across the road, a little noisy."

Reviewed on 3 Feb 2025

Comfort Hotel Jazz, Borås
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Waterfront Cabins

Waterfront Cabins

2.5 out of 5
12 Kvillepiren, Gothenburg, Västra Götalands län
Stay at this aparthotel in Gothenburg. Enjoy free Wi-Fi, breakfast (surcharge) and parking (surcharge). Popular attractions Liseberg Amusement Park and Nordstan ...
8.6/10 Excellent! (459 reviews)
"Value for money"

Reviewed on 1 Sep 2025

Waterfront Cabins
Jönköping Hotel Apartments

Jönköping Hotel Apartments

2.5 out of 5
76 Huskvarnavägen, Jonkoping, Jönköpings län
Stay at this aparthotel in Jonkoping. Enjoy free parking, laundry facilities and rainfall showerheads. Popular attractions Husqvarna Garden and Rosenlundsbaden ...
7.6/10 Good! (378 reviews)
comfortable, affordable, good service
"Very comfortable place with friendly staff members who offers very good service and are very helpful and nice. The location is good, close to city and also to the beach"

Reviewed on 7 Aug 2025

Jönköping Hotel Apartments
Hotel Torslanda

Hotel Torslanda

3 out of 5
Postflyget 7, Torslanda, Vastra Gotaland County
Stay at this 3-star golf apartment in Hisingen. Enjoy free Wi-Fi, free parking and laundry facilities. Popular attractions Volvo Museum and Alvsborg Fortress ...
9/10 Wonderful! (344 reviews)
"Great place, very helpful and friendly service"

Reviewed on 4 Aug 2022

Hotel Torslanda
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

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