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U&Me, BW Signature Collection

4.0 star property
Travelers start their day with coffee and shopping plans, then unwind at the bar or explore the area on bicycles - a perfect balance of leisure and adventure.

Choose dates to view prices

U&Me, BW Signature Collection, is in the shopping district, offering upscale comfort and environmental consciousness. Guests enjoy a complimentary breakfast buffet, relax at the bar or coffee shop, and stay connected with in-room WiFi throughout their stay.

Reviews

8.8 out of 10
Excellent

Popular amenities

  • Pet-friendly
  • Free Wi-Fi
  • Restaurant
  • Gym
  • Business services
The current price is ₹8,690
₹9,733 total
includes taxes & fees
22 Jun - 23 Jun
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Policies

Check-in

Check-in start time: 3 PM; check-in end time: midnight
Contactless check-in and check-out are available
Express check-in available
Minimum check-in age - 18

Check-out

Check-out before 11 AM
Contactless check-out
Express check-out available

Special check-in instructions

There is no front desk at this property
Guests can access their accommodation through a private entrance
For any questions, please contact the property using the information on the booking confirmation
Information provided by the property may be translated using automated translation tools

Access methods

Private entrance

Pets

Pets are allowed for an extra charge of SEK 250 per pet, per night
Service animals are welcome, and are exempt from fees
Welcoming dogs and cats only

Children and extra beds

Children are welcome
Rollaway/extra beds are available for SEK 250.0 per night.
Cots (infant beds) are available for SEK 100.0 per night

Payment types at the property

Important information

Optional extras

  • Nearby parking fee: SEK 150 per day(164 ft away; open 24 hours)
  • Pet fee: SEK 250 per pet, per night
  • Service animals are exempt from fees
  • Crib (infant bed) fee: SEK 100.0 per night
  • Rollaway bed fee: SEK 250.0 per night

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation
This property accepts credit cards and debit cards; cash is not accepted
Cashless transactions are available
Safety features at this property include a fire extinguisher, a smoke detector, a security system and a first aid kit
This property affirms that it follows the cleaning and disinfection practices of We Care Clean (Best Western)

We should mention

Parking height restrictions apply

National rating

Hotelstars Union assigns an official star rating for properties in Sweden. This property is rated 4 stars.

Frequently asked questions

Is U&Me, BW Signature Collection pet-friendly?

Yes, cats and dogs are allowed at this property. There's a fee of SEK 250 per pet, per night. Service animals are exempt from fees.

How much does it cost to stay at U&Me, BW Signature Collection?

As of 22 May 2026, prices found for a 1-night stay for 2 adults at U&Me, BW Signature Collection on 22 Jun 2026 start from ₹8,690, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

What time is check-in at U&Me, BW Signature Collection?

Check-in start time: 3 PM; check-in end time: midnight.

What time is check-out at U&Me, BW Signature Collection?

Checkout is at 11 AM.

Where is U&Me, BW Signature Collection located?

Located in the heart of Umea, this hotel is steps away from Väven Cultural Centre and Utopia. Umea People's House and Umea City Church are also within 10 minutes. Umeå Central Station is 9 minutes by foot and Umeå Östra Station is 23 minutes.

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Reviews

Reviews

8.8

Excellent

9.0

Cleanliness

8.8

Amenities

8.0

Staff & service

9.0

Property conditions & facilities
Rating 10 - Excellent. 593 out of 1138 reviews
Rating 8 - Good. 388 out of 1138 reviews
Rating 6 - Okay. 114 out of 1138 reviews
Rating 4 - Poor. 32 out of 1138 reviews
Rating 2 - Terrible. 11 out of 1138 reviews

Reviews

Verified

10/10 Excellent

Panagiotis

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Excellent room! Perfect view. Very good breakfast!! In the most central location! Very easy self check in and check out.
Stayed 1 night in Jan 2026
Verified

10/10 Excellent

Miriam

Liked: Amenities, property conditions & facilities
Fantastic location, wonderful breakfast and room.
Stayed 2 nights in Jun 2025
Verified

10/10 Excellent

Mark

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
last minute booking, everything went very well , very comfortable room and wonderful breakfast
Stayed 1 night in Jun 2025
Verified

10/10 Excellent

Alma

Liked: Cleanliness, staff & service, amenities
10/10
Stayed 1 night in Feb 2026
Verified

10/10 Excellent

Leif

Liked: Staff & service, property conditions & facilities, room comfort
x
Stayed 1 night in Dec 2025
Verified

10/10 Excellent

Kamyar

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Bra
Stayed 1 night in Nov 2025
Verified

10/10 Excellent

Mihai

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We had the chance to get a upper floor room with a stunning view.. the hotel is simply great
Stayed 1 night in Jul 2025
Verified

6/10 Okay

Jacqueline

Liked: Cleanliness, property conditions & facilities, room comfort
Disliked: Staff & service
.
Stayed 1 night in Nov 2025
Verified

10/10 Excellent

Tero

Liked: Cleanliness, amenities, property conditions & facilities
Very nice and new rooms.
Stayed 1 night in Jun 2025
Verified

8/10 Good

Alexander

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
🙌
Stayed 1 night in Sep 2025
Verified

10/10 Excellent

Magnhild

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Very nice hotel, although very thin walls! Could hear everything from the rooms nect door, and the hall.
Stayed 1 night in Aug 2025
Verified

8/10 Good

Moa

Liked: Staff & service, room comfort
Bra
Stayed 2 nights in Sep 2025
Verified

10/10 Excellent

Stephan

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
All was perfekt!
Stayed 1 night in Oct 2024
Verified

10/10 Excellent

Chike

Liked: Cleanliness, property conditions & facilities
The central locations
Stayed 3 nights in Nov 2024
Verified

4/10 Poor

Nicola

Disliked: Cleanliness, staff & service

A great disappointment

Ambitious hotel with no reception. Blood and urin stains in materass and duved. No one ever cared to answered the phone number "available 24 hours a day".Room was not cleaned or refreshed for 2 days. Breakfast is really good. But It was a bad experience.
Stayed 3 nights in Oct 2025
Verified

10/10 Excellent

Samielle

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
.
Stayed 2 nights in May 2025
Verified

6/10 Okay

Verified traveller

Disliked: Property conditions & facilities
1. I booked a double room, but the sink was in the bedroom. There was a strange sewer smell. I wanted to change room，but was told that I could only change to a single room, so I didn't change. 2 There is a bathtub, but it has only a very narrow baffle. Even if you take a shower carefully, water will still splash everywhere. 3 The price fluctuates greatly. The one we booked one month in advance is twice as expensive as if you book two days in advance. Other four-star hotels in the surrounding area do not have such a large price fluctuation
Stayed 4 nights in Feb 2025
Verified

4/10 Poor

Magnus

Disliked: Cleanliness, staff & service
Not Worth the Price – Style Over Comfort at U&Me We stayed 18 nights in a “Superior” room for $2200. The view was great, but nearly everything else disappointed. The first room was tiny with a dangerous bathtub. We were luckily moved to a corner room that had just enough space for standing suitcases—no dressers, no closets, no surfaces. The shower flooded the floor daily. Lighting was dim and confusing. Windows didn't open, and with no air conditioning, the room got hot unless we kept curtains completely closed all day. The room was dusty throughout our stay—my nightstand was never wiped, and the floor under furniture was filthy. Sheets were hard to get changed (even completely ignored when we actually removed them ourselves), and we found stains on both the pillows and the comforters. The mattress was uncomfortable, and the bed topper was thin and cheap. The mattress itself had visible liquid stains. Details like plastic toilet flushers and flimsy lamps felt more hostel than hotel. Garage access was confusing, elevator logistics frustrating, and we weren’t informed when the parking code changed. Loud music from nearby events until 3am cost us sleep—yet the hotel had the audacity to raise the nightly price exactly during that time. Bottom line: this is a wanna-be flashy hotel likely designed for short-term visitors who care more about Instagram aesthetics than livability. If you’re staying longer than a weekend, think twice.
Stayed 18 nights in May 2025
Verified

10/10 Excellent

Roger

Liked: Cleanliness, staff & service, amenities
Allt ok.
Stayed 3 nights in Jan 2026
Verified

8/10 Good

Laila

Liked: Cleanliness, staff & service, amenities
Personalen var mycket hjälpsam vid incheckningen. Frukosten är fantastisk med det fina brödet från bageriet, och de lokala charkuterivarorna, och sist men inte minst - möjligheten att få höra sina egna belgiska våfflor!
Stayed 1 night in Feb 2026
Verified

10/10 Excellent

William

Liked: Cleanliness, staff & service, amenities
En fantastisk vistelse i Umeå på U&Me Hotel! Rummet var både rent och ombonat, och utsikten över den frusna älven genom det stora panoramafönstret i morgonljuset var helt magisk. Frukosten var utsökt och jag som kock blev mycket imponerande högklassiga lokala råvaror. En eloge till Petra som gav ett ett varmt välkomnande och fick oss att känna oss som hemma direkt!
Stayed 1 night in Feb 2026
Verified

10/10 Excellent

Jonas

Liked: Cleanliness, staff & service, amenities
Grym utsikt
Stayed 1 night in Feb 2026
Verified

6/10 Okay

Erik

Liked: Cleanliness
Fina rum till bra pris. Negativt med utcheckning redan kl 11.00
Stayed 1 night in Jan 2026
Verified

8/10 Good

Mikaela

Personalen
Stayed 1 night in Feb 2026
Verified

8/10 Good

Maria

Liked: Cleanliness, staff & service, amenities
Fint rum och trevlig personal
Stayed 2 nights in Jan 2026