This Riad has a lot of character, is clean, offers great personal service and is located close to the main square in the Medina (the older part of Marrakech, which I think is where most visitors would spend their time). I recommend it if you like a comfortable, clean hotel with great local flavor.
It is located at the end of several long alleyways off of another narrow street, and it would be very hard to find the first time on your own. It is not directly accessible by taxi, which is common in the Medina part of town. I highly recommend that you ask the Riad staff to arrange for a driver to pick you up at the airport, and they will also arrange for a porter to meet your taxi and bring you and your bags to the Riad. The Medina part of town is old and looks pretty scary when you first arrive, but seemed safe after we walked around and is full of character. I suggest asking the Riad staff to arrange for a guide to take you around the Medina area your first day - a half day is around $50 and is well worth it - the guide will bring you to some nice shops too, but there is no obligation to buy. If you are an adventurous traveler, you will enjoy this Riad experience. If you like to stay at five star hotels, this is not for you (and you should probably stay in the newer part of Marrakech).