Florence Travel Guide

Tourist Guide
Photo provided by Travel Oregon
When people talk about the dramatic cliffs, breaking waves and evergreen coastline of the northern Pacific Coast, this is what they mean.

Surrounded by state parks, scenic vistas and gorgeous drives through windy coastal roads, Florence offers a fantastic piece of Pacific Northwestern shoreline. Located along 10 miles (16 kilometres) of continuous beaches, it’s also a centre for recreational activities. Set out on a kayak at the Siuslaw Water Trail. Cut through vigorous waves on your own surfboard, just a few miles from the Sea Lion Caves. 

Try surf fishing with a weighty line to resist the breaking waves. Roll up your pant legs, grab a bucket and wade for clams during low tide. For a quieter afternoon, set a crab trap on the docks and wait for an easy catch. Relax on a beach towel and nap to the sound of waves gently lapping the sand. No matter your energy level, you will find the pace of activity that’s right for you. 

Drive south of Florence and visit the Oregon Dunes National Recreation Area to observe a dramatic contrast of landscapes. On a windy day, watch dune sands swirl under alpine tree growth sprouting on the beach. Or, head north to the Siuslaw National Forest and its vast array of wilderness trails. Bring water and a backpack to take advantage of one of the many daylong hikes in the area. 

For striking scenery, drive along Highway 101 along one of the most beautiful road trips in America. Start anywhere along the highway. The drive north or south is a breathtaking journey past forest, beach and rocky cliffs. It’s something you will remember for a lifetime. 

To get here, fly into Eugene, Oregon and drive around 70 miles (113 kilometres) east to Florence. Stay in an inland motel or in a hotel poised high atop a craggy face with waves breaking below. Rent a holiday home or set up your tent or RV at a campground. Many fall in love with the special atmosphere of Florence, returning year after year for a refreshing holiday.

Quality Inn Florence
Quality Inn Florence
2.5 out of 5
2475 Highway 101, Florence, OR
Fully refundableReserve now, pay when you stay
The price is ₹10,447 per night from 16 May to 17 May
₹10,447
per night
16 May - 17 May
Enjoy free breakfast, free Wi-Fi and free parking. Our guests praise the breakfast and the helpful staff in their reviews.
8/10 Very Good! (1,006 reviews)
Good place, would stay again
"The front desk gal was aw, very personable. The room was clean and very comfortable. The location of the room was near vending and an entrance so pretty noisy. The bathroom fan worked but was clunky, sounded ready to croak! The shower curtain bar did stay put so water got onto the floor. The breakfast ..."

Reviewed on 10 May 2024

Quality Inn Florence
Driftwood Shores Resort And Conference Center
Driftwood Shores Resort And Conference Center
3 out of 5
88416 1st Ave, Florence, OR
The price is ₹17,120 per night from 27 May to 28 May
₹17,120
per night
27 May - 28 May
Enjoy free Wi-Fi, free parking and a beach locale. Our guests praise the pool and the helpful staff in their reviews.
8.4/10 Very Good! (1,000 reviews)
"I love the fact is right on the beach."

Reviewed on 12 May 2024

Driftwood Shores Resort And Conference Center
River House Inn
River House Inn
2 out of 5
1202 Bay Street, Florence, OR
Fully refundableReserve now, pay when you stay
The price is ₹16,702 per night from 16 May to 17 May
₹16,702
per night
16 May - 17 May
Enjoy free Wi-Fi, free parking and a 24-hour front desk. Our guests praise the helpful staff and the clean rooms in their reviews.
8.6/10 Excellent! (1,002 reviews)
"This location served our needs perfectly. We were passing through on a road trip up the Pacific Coast and stayed for one night. Check in was quick and easy, and there was plenty of off-street parking. The room was cozy with a nice view of the water and sand dunes. The noise from traffic on the bridge ..."

Reviewed on 11 May 2024

River House Inn
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Larkspur Landing Hillsboro - An All-Suite Hotel
Larkspur Landing Hillsboro - An All-Suite Hotel
3 out of 5
3133 Ne Shute Rd, Hillsboro, OR
Enjoy free breakfast, free Wi-Fi and free parking. Our guests praise the breakfast and the helpful staff in their reviews.
8/10 Very Good! (1,456 reviews)
"Very friendly staff and had good communication throughout my stay. I accidentally left my new Sonicare toothbrush and they called me letting me know that they would hold it for me. I appreciated the overall hospitality from the staff. Dog friendly rooms that were clean and didn’t smell bad like some ..."

Reviewed on 9 May 2024

Larkspur Landing Hillsboro - An All-Suite Hotel
Rockaway Beach Resort
Rockaway Beach Resort
3.5 out of 5
615 N Pacific St, Rockaway Beach, OR
Enjoy free Wi-Fi, free parking and a beach locale. Our guests praise the pool and the helpful staff in their reviews.
8.6/10 Excellent! (195 reviews)
"Great location right on the ocean with great views from the balcony. Staff was really helpful and friendly on check in. Nice outdoor table area where we enjoyed a charcuterie and wine while watching the sunset!"

Reviewed on 11 May 2024

Rockaway Beach Resort
Ocean Terrace Condominiums
Ocean Terrace Condominiums
3 out of 5
4229 SW Beach Ave, Lincoln City, OR
Enjoy free Wi-Fi, free parking and a sauna. Our guests praise the clean rooms in their reviews.
8.4/10 Very Good! (554 reviews)
"It was perfect for my mom’s birthday weekend! Very cute place."

Reviewed on 7 May 2024

Ocean Terrace Condominiums
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Popular places to visit

Reviews of Florence

4.1
Top destination
5 - Excellent
2
" "5 - Excellent 28.571428571428573%
4 - Good
4
" "4 - Good 57.142857142857146%
3 - Okay
1
" "3 - Okay 14.285714285714286%
2 - Disappointing
0
" "2 - Disappointing 0%
1 - Terrible
0
" "1 - Terrible 0%

5/5 - Excellent

Verified traveller
22 Jun 2019

Old Town very nice spot to stay.

4/5 - Good

Verified traveller
26 Apr 2019

Nice place

4/5 - Good

Verified traveller
29 Mar 2019

Great location to explore the Oregon Dunes!

5/5 - Excellent

Verified traveller
16 Feb 2019

The old Town is a brilliant place in the evening. Big selection of bars and restaurants and quaint shops. Loved it.

Cities near Florence