Cordovilla Travel Guide

Tourist Guide

Spend any time driving around Spain and you're likely to encounter a bullboard. These giant 46ft tall (14m) bulls have a lively history. The first ones went up in the 1950s as a marketing campaign for the Osborne sherry company (est 1772). At that time they were only 23ft tall (7m) tall and had a red brand emblazoned on them. A decade later the regulations changed, forcing the signs further from freeway. To compensate, Osborne doubled their height. That worked for quite a while, but by the 1990s there was a government backlash against ugly billboards along the highways. The Toros started to come down, only to be saved by an outpouring of public support for the now iconic signs. President Felipe Gonzalez relented and allowed the signs to remain, under the condition that the branding be removed. By this time the Osborne brand was firmly associated with the bulls, so the branding on the bulls was largely superfluous. Think of the bulls like the Golden Arches - there's just no need to say anything more. Some 90 or so bullboards still dot the Spanish landscape. This one near Salamanca is relatively easy to visit, as it stands next to a cell tower with an easy-to-access service road. For a map of the sign locations, check out this site: http://bit.ly/1AtG0oB
Spend any time driving around Spain and you're likely to encounter a bullboard. These giant 46ft tall (14m) bulls have a lively history. The first ones went up in the 1950s as a marketing campaign for the Osborne sherry company (est 1772). At that time they were only 23ft tall (7m) tall and had a red brand emblazoned on them. A decade later the regulations changed, forcing the signs further from freeway. To compensate, Osborne doubled their height. That worked for quite a while, but by the 1990s there was a government backlash against ugly billboards along the highways. The Toros started to come down, only to be saved by an outpouring of public support for the now iconic signs. President Felipe Gonzalez relented and allowed the signs to remain, under the condition that the branding be removed. By this time the Osborne brand was firmly associated with the bulls, so the branding on the bulls was largely superfluous. Think of the bulls like the Golden Arches - there's just no need to say anything more. Some 90 or so bullboards still dot the Spanish landscape. This one near Salamanca is relatively easy to visit, as it stands next to a cell tower with an easy-to-access service road. For a map of the sign locations, check out this site: http://bit.ly/1AtG0oB
Hospes Palacio de San Esteban, Salamanca, a Member of Design Hotels

Hospes Palacio de San Esteban, Salamanca, a Member of Design Hotels

5 out of 5
Arroyo de Santo Domingo, 3 Salamanca Salamanca
The price is ₹10,990 per night from 11 Mar to 12 Mar
₹10,990
₹12,090 total
11 Mar - 12 Mar
includes taxes & fees
Stay at this luxury hotel in Salamanca. Enjoy free Wi-Fi, an outdoor pool and breakfast (surcharge). Our guests praise the helpful staff and the property condition ...
9.4/10 Exceptional! (809 reviews)
Beautiful building, excellent breakfast

Reviewed on 7 Feb 2026

Hospes Palacio de San Esteban, Salamanca, a Member of Design Hotels
Hotel Sercotel Las Torres Salamanca

Hotel Sercotel Las Torres Salamanca

3 out of 5
C/ Concejo Nº 4 Salamanca
The price is ₹4,394 per night from 8 Mar to 9 Mar
₹4,394
₹4,834 total
8 Mar - 9 Mar
includes taxes & fees
Stay at this business-friendly hotel in Salamanca. Enjoy free Wi-Fi, breakfast (surcharge) and a 24-hour front desk. Our guests praise the helpful staff in their ...
8.8/10 Excellent! (588 reviews)
Staff was awesome. My room was awful. Outdated,. Dark, shower smells like mold. I tried to change it inmediately but they said this one was the only one familiar available. We are four. Room 402. A lot of stairs. Not good with our 6 luggages. Nightmare!!. Bathroom door does not close. Everyone can ...

Reviewed on 29 Jan 2026

Hotel Sercotel Las Torres Salamanca
NH Collection Salamanca Palacio de Castellanos

NH Collection Salamanca Palacio de Castellanos

4 out of 5
Calle San Pablo, 58 Salamanca Salamanca
The price is ₹9,920 per night from 22 Mar to 23 Mar
₹9,920
₹10,912 total
22 Mar - 23 Mar
includes taxes & fees
Stay at this business-friendly hotel in Salamanca. Enjoy free Wi-Fi, breakfast (surcharge) and room service. Our guests praise the helpful staff and the property ...
9.4/10 Exceptional! (629 reviews)
Great location, close to the Plaza and shopping area

Reviewed on 4 Feb 2026

NH Collection Salamanca Palacio de Castellanos
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Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Salamanca Suite Studios

Salamanca Suite Studios

3.5 out of 5
Plaza de la Libertad, 4 Salamanca Salamanca
Stay at this aparthotel in Salamanca. Enjoy breakfast (surcharge), parking (surcharge) and daily housekeeping. Our guests praise the helpful staff and the property ...
9.8/10 Exceptional! (662 reviews)
Helpful staff, place very central to old town.

Reviewed on 28 Feb 2026

Salamanca Suite Studios
Zenit Aparthotel Hall88

Zenit Aparthotel Hall88

4 out of 5
Calle Peña De Francia 48 Salamanca Salamanca
Stay at this business-friendly aparthotel in Salamanca. Enjoy free Wi-Fi, breakfast (surcharge) and room service. Popular attractions Plaza Mayor and Archbishop ...
8/10 Very Good! (328 reviews)
Just as it normally is clean, nothing fancy, does what is says on the tin

Reviewed on 16 Feb 2026

Zenit Aparthotel Hall88
Hotel Helmántico

Hotel Helmántico

3 out of 5
Ctra. Salamanca - Zamora, Km.1 Villares de la Reina Salamanca
Stay at this business-friendly residence in Villares de la Reina. Enjoy free Wi-Fi, breakfast (surcharge) and a 24-hour front desk. Popular attractions Plaza ...
8.8/10 Excellent! (139 reviews)
the hotel was clean and the staff were very helpful. We had no problems.

Reviewed on 12 Dec 2025

Hotel Helmántico
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Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.