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Palazzo Guiderocchi

4.0 star property
Travelers start their days with a complimentary breakfast buffet before using the convenient valet parking to explore the historic surroundings

Choose dates to view prices

Palazzo Guiderocchi welcomes guests to its upscale Centro Storico location with a free breakfast buffet and on-site dining options. Visitors appreciate the WiFi connectivity, relaxing bar, and helpful multilingual staff while enjoying easy access to nearby shopping.

Reviews

8.6 out of 10
Excellent

Popular amenities

  • Pet-friendly
  • Free Wi-Fi
  • Restaurant
  • Air-conditioning
  • Parking available
The current price is ₹9,856
₹11,497 total
includes taxes & fees
12 Jul - 13 Jul

Room options

Available filters for rooms
Showing 6 of 6 rooms

View all photos for Superior Double Room

A bed with a canopy, two bedside tables with lamps, and framed pictures on the walls.

Superior Double Room

8.0 out of 10
Very good
(2 reviews)
  • 269 sq ft
  • Sleeps 3
  • 1 Double Bed
  • Free Wi-Fi

View all photos for Deluxe Double Room

A bedroom with a bed, two bedside tables, a chair, a door, and curtains.

Deluxe Double Room

10.0 out of 10
Exceptional
(4 reviews)
  • Sleeps 3
  • 1 Double Bed OR 2 Single Beds
  • Free Wi-Fi

View all photos for Junior Suite

A hotel room with a wooden ceiling, a bed with a floral bedspread, a desk with a chair, and a small table with a lamp.

Junior Suite

9.0 out of 10
Wonderful
(4 reviews)
  • Sleeps 3
  • 1 Queen Bed
  • Free Wi-Fi

View all photos for Executive Suite, Tower

A staircase with a black railing leading to an upper floor, a chair with a cushion, a small table, and a wall-mounted light fixture.

Executive Suite, Tower

9.0 out of 10
Wonderful
(2 reviews)
  • 1 bedroom
  • Sleeps 4
  • 2 King Beds
  • Free Wi-Fi

View all photos for Superior Double Room

A hotel room with a bed, a desk, a chair, a television, and a window with curtains.

Superior Double Room

  • Sleeps 3
  • Free Wi-Fi

View all photos for Business Double Room Single Use

Business Double Room Single Use | Down duvets, minibar, in-room safe, individually furnished

Business Double Room Single Use

  • 1 bedroom
  • Sleeps 1
  • 1 Large Single Bed
  • Free Wi-Fi
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About the area

Located in Ascoli Piceno, Palazzo Guiderocchi is in the city centre. Chiesa di San Tommaso Apostolo and Porta Gemina are local landmarks, and some of the area's activities can be experienced at San Giacomo Monte Piselli Ski Lifts and Vigneti Vallorani. Spend some time exploring the area's activities, including skiing. Visit our Ascoli Piceno travel guide
Map
Via Cesare Battisti 3, Ascoli Piceno, AP, 63100

What's nearby

  • A grand neoclassical building with columns and arched windows, a flag, and a street with pedestrians.
    Pinacoteca Civica
    3 min walk - 0.3 km
  • A historic square with a row of arches, cafes, and traditional buildings.
    Piazza del Popolo
    3 min walk - 0.3 km
  • A historic square with stone buildings, outdoor seating, and a fountain.
    Piazza Arringo
    5 min walk - 0.5 km
  • A historic square with a prominent church featuring a bell tower, a fountain, and surrounding buildings with flags.
    Cattedrale di Sant'Emidio
    5 min walk - 0.5 km
  • Church of St. Francis
    3 min walk - 0.3 km

Getting around

  • Ascoli Piceno Station
    16 min walk
  • Ancona (AOI-Falconara)
    86 min drive

Restaurants

  • CUCINERIA 54
    3 min walk
  • Caffè Meletti
    2 min walk
  • 180 Gradi
    1 min walk
  • Lorenz Cafè
    2 min walk
  • Boccascena
    3 min walk

About this property

Palazzo Guiderocchi

  • Upscale hotel located in Centro Storico
  • Consider a stay at Palazzo Guiderocchi and take advantage of a free breakfast buffet, a coffee shop/cafe and laundry facilities. The on-site restaurant offers breakfast. Stay connected with free in-room WiFi, and guests can find other amenities, such as a bar and conference space.
  • Additional perks include:
    • Valet parking (surcharge), a shopping centre shuttle and babysitting (surcharge)
    • A lift, a front desk safe and a 24-hour front desk
    • Luggage storage, multilingual staff and free newspapers
  • Room features
  • All rooms are individually furnished, and boast comforts such as 24-hour room service and air conditioning, in addition to thoughtful touches such as free WiFi and safes.
  • Extra amenities include:
    • Bathrooms with bidets and baths or showers
    • Coffee/tea makers, heating and daily housekeeping

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Property amenities

Internet

  • Available in all rooms: Free WiFi and wired internet
  • Available in some public areas: Free WiFi

Parking and transport

  • Shopping centre shuttle (surcharge)
  • Parking on site (EUR 10 per day)
  • Valet parking on site (EUR 15 per day)
  • Limited on-site valet and self parking
  • Wheelchair-accessible parking available

Food and drink

  • Free buffet breakfast available daily 7:00 AM to 10:30 AM
  • A bar/lounge
  • A coffee shop/cafe
  • A restaurant

Family friendly

  • Babysitting (surcharge)
  • Laundry facilities

Conveniences

  • 24-hour front desk
  • Free newspapers in lobby
  • Laundry facilities
  • Luggage storage
  • Safe at front desk

Guest services

  • Concierge services
  • Housekeeping (daily)
  • Multilingual staff
  • Tour and ticket assistance

Business services

  • 1,421 square feet of conference space
  • Meeting room

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Lift
  • Wheelchair-accessible parking

More

  • 2 buildings
  • 3 floors
  • Banquet hall
  • Built in 1500
  • Designated smoking areas

Room amenities

Bedroom

  • Bedsheets provided
  • Down comforter

Bathroom

  • Bathtub or shower
  • Bidet
  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Slippers
  • Towels provided

Entertainment

  • 30-inch TV

Food and drink

  • 24-hour room service
  • Coffee/tea maker
  • Minibar

More

  • Access via exterior corridors
  • Air conditioning (climate-controlled)
  • Desk
  • Heating (climate-controlled)
  • Individual furnishings
  • Safe

Policies

Check-in

Check-in start time: 2:30 PM; check-in end time: 11:30 PM
Minimum check-in age - 18

Check-out

Check-out before 10:30 AM

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

Pets stay for free
Service animals are welcome, and are exempt from fees
Welcoming dogs and cats only
Food and water bowls are available

Children and extra beds

Children are welcome
Rollaway/extra beds are available for EUR 25.0 per day.
Cots (infant beds) are available for EUR 15.0 per day

Payment types at the property

Important information

Fees

You'll be asked to pay the following charges at the property. Fees may include applicable taxes:

  • A tax is imposed by the city: EUR 3.00 per person, per night, up to 5 nights. This tax does not apply to children under 14 years of age.

We have included all charges provided to us by the property.

Optional extras

  • Self-parking fee: EUR 10 per day
  • Valet parking fee: EUR 15 per day
  • Crib (infant bed) fee: EUR 15.0 per day
  • Rollaway bed fee: EUR 25.0 per day

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards and cash
Cashless transactions are available
Safety features at this property include a fire extinguisher
Property Registration Number IT044007A1ECE27CUK

We should mention

All guests, including children, must be present at check-in and show their government-issued photo ID card or passport
Cash transactions at this property cannot exceed EUR 5000, due to national regulations; for further details, please contact the property using the information in the booking confirmation
Only registered guests are allowed in the guestrooms

National rating

This property has received its official star rating from the local rating authority.

Frequently asked questions

Is Palazzo Guiderocchi pet-friendly?

Yes, cats and dogs are allowed at this property.

How much does it cost to stay at Palazzo Guiderocchi?

As of 10 Jul 2026, prices found for a 1-night stay for 2 adults at Palazzo Guiderocchi on 12 Jul 2026 start from ₹9,856, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

How much is parking at Palazzo Guiderocchi?

Self-parking is available for EUR 10 per day. Valet parking is available for EUR 15 per day.

What time is check-in at Palazzo Guiderocchi?

Check-in start time: 2:30 PM; check-in end time: 11:30 PM.

What time is check-out at Palazzo Guiderocchi?

Checkout is at 10:30 AM.

Where is Palazzo Guiderocchi located?

Located in Centro Storico, this hotel is steps away from Piazza del Popolo, Church of St. Francis and Chiesa della Scopa. Ventidio Basso Theater and Pinacoteca Civica are also within 5 minutes. Ascoli Piceno Station is 16 minutes by foot and San Filippo Station is 28 minutes.

Can I cancel my reservation for free and receive a full refund?

Yes, this property offers free cancellation on selected room rates because flexibility matters! Please refer to the property cancellation policy on our site for more details about any exclusions or requirements.

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Reviews

Palazzo Guiderocchi Reviews

8.6

Excellent

8.6

Cleanliness

9.8

Location

9.0

Staff & service

8.0

Property conditions & facilities
Rating 10 - Excellent. 68 out of 133 reviews
Rating 8 - Good. 39 out of 133 reviews
Rating 6 - Okay. 22 out of 133 reviews
Rating 4 - Poor. 3 out of 133 reviews
Rating 2 - Terrible. 1 out of 133 reviews

Reviews

Verified

8/10 Good

Loris

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Beautiful building and location.
Stayed 2 nights in Mar 2025
Verified

10/10 Excellent

antonio

Liked: Cleanliness, staff & service, amenities
Amazing old and fashinable building in a wonderful location. The staff is really helpful and proactive. The breakfast is amazing with one of the best pancakes ever eaten. I highly recommend this hotel
Stayed 1 night in Mar 2024
Verified

10/10 Excellent

Lawrence

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
This unique lodging in an historic palazzo is located in the central part of the city. Major squares are within five minute walk. Parking can be a challenge but the property offers valet service for an extra charge. Breakfast offferings were very good with a variety of options. Staff were friendly and helpful.
Stayed 3 nights in Sep 2024
Verified

10/10 Excellent

Pius

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Hidden and quiet in the middle of the town

Very quiet, in a side road in the middle of the historic town. Impressive stairways and room ornaments. Valet service for the car. The hotel should add exact travel instructions how to get to the hotel in order to avoid the pedestrian zone.
Stayed 1 night in Jul 2024
Verified

10/10 Excellent

ROBERT

Liked: Cleanliness, staff & service, property conditions & facilities
Very nicely restored palazzo, with an interesting mix of new and well preserved old facilities. Our room was large and comfortable. The bath tub/shower was high and a bit difficult to get in and out of—badly needs a grab bar for safe access. Breakfast was ample and diverse enough to accommodate all tastes. Staff very accommodating. Narrow streets, many of which were further limited by ongoing construction projects, made parking virtually impossible and each time we took the car for visits to the surrounding areas, it became an adventure in navigation. The hotel valet parked the car and returned it when requested. That worked well—all our explorations in the ancient city itself were on foot. The early June weather was perfect—but would not have been nice in the rain. All in all, a great central location, excellent staff, nice room. Make sure you rent a small car! With GPS!
Stayed 2 nights in Jun 2024
Verified

10/10 Excellent

Susana

Liked: Cleanliness, staff & service, property conditions & facilities
Beautiful palace, well kept. The downside is to get there with all the construction and restoration
Stayed 1 night in Mar 2026
Verified

10/10 Excellent

anthony

Liked: Cleanliness, amenities, property conditions & facilities
Lovely historic building in the heart of Ascoli Piceno
Stayed 2 nights in Jun 2025
Verified

8/10 Good

Brian

Liked: Cleanliness, property conditions & facilities

Beautiful hotel if a bit old fashioned

Beautiful hotel very convenient to the main square but air conditioning in my room not really up to dealing with the heat (39C) when I was there. I do understand they are upgrading it and I would stay there again.
Stayed 3 nights in Jun 2022
Verified

10/10 Excellent

Pius

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Hidden and quiet in the middle of the town

Very quiet, in a side road in the middle of the historic town. Impressive stairways and room ornaments. Valet service for the car. The hotel should add exact travel instructions how to get to the hotel in order to avoid the pedestrian zone.
Stayed 1 night in Jul 2024
Verified

10/10 Excellent

FRANCESCA

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Palazzo ancien au centre ville historique. Accepte les animaux de compagnie dans la chambre et dans la salle du petit déjeuner. Le restaurant était fermé, de même que le self parking. L'établissement va être fermé 10 mois environ pour restructuration. Il en a besoin car les chambres, spacieuses, sont vieillottes. Il en est de même pour le bâtiment en général. J'y retournerai après les travaux.
Stayed 3 nights in Jun 2026
Verified

2/10 Terrible

Antonino

Disliked: Property conditions & facilities
Hotel vecchissimo con bagni fatiscenti . Siamo andati via senza dormire perdendo naturalmente quanto pagato anticipatamente. Non può essere un 4 stelle
Stayed 1 night in Oct 2025
Verified

10/10 Excellent

SILVANA MARIA

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Adorei! Muito limpo, quarto grande, banheiro limpíssimo. Café da manhã maravilhoso!
Stayed 1 night in Jun 2025
Verified

10/10 Excellent

Claudio

Liked: Cleanliness, staff & service, property conditions & facilities
Struttura stupenda, camere spaziose, letto comodi, spazi comuni esterni con sedie e tavolini. Ottima colazione a he salata. Personale accogliente.
Stayed 1 night in May 2025
Verified

6/10 Okay

francesco

Liked: Staff & service
la struttura si trova al centro di ascoli piceno,il personale e gentile e disponibile per eventuali informazioni. La struttura è antica e quindi andrebbe un po meglio manutenuta vedi mobilio doccia televisore condizionatori.
Stayed 2 nights in Apr 2025
Verified

4/10 Poor

vittorio

Disliked: Staff & service, amenities, property conditions & facilities
Ha bisogno di una ristrutturazione e manutenzione!!
Stayed 2 nights in Mar 2025
Verified

8/10 Good

Rodolfo

Liked: Staff & service
Disliked: Cleanliness, property conditions & facilities
La struttura è molto bella, ma manca adeguata manutenzione nella camera in cui ho soggiornato ed, in generale, nelle parti comuni. Colazione discreta e personale molto gentile e disponibile. Ubicazione ottima per visitare il centro di Ascoli.
Stayed 1 night in Jan 2025
Verified

10/10 Excellent

Hermann

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Historisches Stadtpalais mitten im Zentrum, 50m zur Piazza Del Populi, dennoch ruhige Lage, hervorragendes KingsizeBett, großes Bad, stilvolle Einrichtung, große Auswahl beim Frühstück, sehr freundliche Mitarbeiter (speziell Frau Christina in der Rezeption), limitierte Parkplätze vor Ort, Garage empfehlenswert (15,-/Tag) inkl. Valet parking.
Stayed 2 nights in Jan 2025
Verified

10/10 Excellent

Alberto

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Ottima struttura nel cuore della città.
Stayed 1 night in Dec 2024
Verified

6/10 Okay

Rosalba

Liked: Cleanliness, staff & service
Disliked: Property conditions & facilities
La struttura è in un bel palazzo storico. Le camere sono ampie ma richiedono assolutamente manutenzione: troppi dettagli sono trascurati considerando che è un 4 stelle. Comoda la posizione al centro della città e cortese il personale. Buona ma non eccellente la colazione.
Stayed 2 nights in Nov 2024
Verified

6/10 Okay

Daniele

Liked: Cleanliness, staff & service
Palazzo bellissimo, personale bravissimo e gentilissimo. Ho dato tre stelle a condizioni dell hotel perché...per un 4 stelle...almeno la camera 37 che ho occupato io...andrebbe un po rimodernata nei servizi del bagno, tv, il terzo letto in realtà era un divano letto con materasso sottilissimo che va bene per bambini, non per adulti. Per il resto tutto bene.
Stayed 3 nights in Nov 2024
Verified

4/10 Poor

Geremia

Disliked: Cleanliness, property conditions & facilities

Delusione

L'albergo non aveva le caratteristiche di un 4 stelle. La pulizia della camera era scadente, ho dovuto farlo presente alla reception. La camera con incostrazioni e polvere.L'accoglienza sufficiente anche se gentile, la recepetion modesta e poco luminosa. La sala colazioni semplice e con arredamento spoglio, i prodotti nella media senza particolari attenzioni a quelli locali. Unica consolazione la gentilezza del personale. Non molte indicazioni per individuare la struttura.
Stayed 3 nights in Oct 2024
Verified

8/10 Good

paolo

Disliked: Property conditions & facilities
Albergo collocato in un palazzo storico, con stanze ampie ma bisognoso di rinnovo negli arredi, illuminazione e nelle pulizia degli interni. A noi è stata data una camera executive con un grande letto matrimoniale e bagno, ma dalla finestra non entrava nemmeno la luce avendo un palazzo di fronte a un paio di metri per cui dava la sending essere sepolti dentro. Anche no.
Stayed 1 night in Sep 2024
Verified

10/10 Excellent

Cristina

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Hotel di charme

Un po’ complicato da raggiungere in auto ma struttura di fascino nel cuore di Ascoli Piceno"
Stayed 1 night in Jul 2024
Verified

10/10 Excellent

Ruggero

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Posizione bellissima, in pieno centro storico e a due passi dalla piazza principale. Stanze fresche e pulite e colazione abbondante. Unico piccolo neo il parcheggio interno limitato ma comunque disponibile nelle immediate vicinanze.
Stayed 1 night in Aug 2024
Verified

10/10 Excellent

Rocco

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Posizione molto comoda a due passi dal centro. Personale professionale e gentilissimo. Ottima prima colazione. Camera molto spaziosa e dotata di tutti i comfort. Qualità del sonno eccellente.
Stayed 1 night in Apr 2024