Normally, I almost never give reviews. But the W hotel chain, at least W Algarve, is a sociologically interesting hotel to analyze. This review aims to analyze the establishment in relation to its 5-star rating. Please bear this in mind as you read.
So to start with, W Algarve is a perfectly adequate luxury hotel for the wealthy that has the cultural capital of a 4-star hotel. Indeed, this hotel lacks refinement, especially in terms of service, as little as there is elsewhere.
As the world becomes more proletarian, it's obviously no wonder the hotel chain decided to make their hotels a haven for upper-class millennials, but perhaps they should have considered including ecology in their marketing approach (the hotel is indeed very wellness-oriented), in order to increase the loyalty of this clientele, which is particularly involved in political life (too much plastic in their establishment), much more than their baby-boomer parents, who are more inclined to complain about their standard of living, which continues to decrease.
This hotel has the advantage of allowing its guests to bring their pets, which is a real plus, but again, from this perspective, it would make more logical sense to include sustainability.
In short, if you are deeply attached to luxury and to the service that this implies, as well as to the quality of food, don't go to this hotel. There's no refinement and the food is 4 star level. This hotel is worth 300 per night, no more. Don't pay more, just don't