I was very positiviley surprised with Fern - Ecotel, as I never heard of them beforehand, and it turned out it is one of the coolest and trendy hotels in Jaipur!!! nicely decorated, modern but still keeping plenty of traditional Indian elements, it is much more exciting than the general hotels likes Marriott, Starwood etc.
It is closely situated to airport (few mins by taxi), to JLN big road to Pink City and the World trade Park and Gaurav Tower shopping malls, also not far from Birla Mandir.
To my positive surprise it turned out that the hotel's bar The Grudge is now Rajasthan's coolest party place these days!! I had a chance to experience it, you need to pay entry fee even if you are hotel guest, but you can negotiate it that you can actually consume the price of it...:):)
I would definitely come back to The Fern next time in Jaipur!