Florence Travel Guide

Tourist Guide
Frank Lloyd Wright Rosenbaum House which includes interior views and a house
Located on the Tennessee River banks, this city benefits from cultural sights, a rich musical heritage and easy access to outdoor fun and adventure.

Florence is a diverse destination that is equally appealing to history lovers, music enthusiasts and art fanatics. The rich culture of Alabama is visible almost everywhere you look, from guitarists and painters performing on the streets to ancient landmarks of Native American heritage. Visit more than once to take in everything this varied city offers.

Walk around the downtown area of the city, which was founded in 1818, and discover its history. Stop at Pope's Tavern Museum and browse exhibits documenting the importance of the historic building during the Civil War. Kids can learn more about the area at the Children's Museum of the Shoals, which tells the story of the valley and its people. The Indian Mound and Museum is dedicated to the first residents of the Shoals Valley.

Marvel at the organic designs of Frank Lloyd Wright at Rosenbaum House, a stylish, tiered building containing furniture that also showcases the architect's inimitable style. See more art at the Kennedy-Douglass Center for the Arts, which features rotating exhibitions.

Florence is part of the Shoals area, the home of Southern soul and the region where such esteemed artists as Wilson Pickett and Aretha Franklin recorded their music. See where they cut some of their tracks at Fame Recording Studios. Learn more about the region's impressive musical heritage at the W.C. Handy Birthplace, the home of the “Father of the Blues.”

Drive out of the city to enjoy the natural environment. Hike along wooded trails and rivers at Cane Creek Canyon Nature Preserve and McFarland Park. Hop on a boat at Joe Wheeler State Park for a relaxing cruise around the lake.

Reach Florence via Northwest Alabama Regional Airport, which has regular daily flights to Nashville. Alabama is almost always warm. Visit in fall when the countryside around Florence is particularly colorful.

Where to stay in Florence

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East Florence

If you're spending some time in East Florence, Wilson Lake and Tennessee River are top sights worth seeing.

East Florence
Baymont by Wyndham Florence/Muscle Shoals
Baymont by Wyndham Florence/Muscle Shoals
2.5 out of 5
115 Ana Drive, Florence, AL
The price is ₹6,688 per night from 14 May to 15 May
₹6,688
per night
14 May - 15 May
Stay at this business-friendly hotel in Florence. Enjoy free breakfast, free WiFi and free parking. Our guests praise the helpful staff and the clean rooms in ...
7.4/10 Good! (646 reviews)
"We’ve stayed here several times in the past few years, floors in the rooms cold use some work as the are deteriorating."

Reviewed on 25 Apr 2024

Baymont by Wyndham Florence/Muscle Shoals
The Stricklin Hotel
The Stricklin Hotel
3.5 out of 5
317 N Court St, Florence, AL
The price is ₹13,276 per night from 14 May to 15 May
₹13,276
per night
14 May - 15 May
Stay at this 3.5-star business-friendly hotel in Florence. Enjoy free WiFi, free parking and 2 restaurants. Our guests praise the helpful staff and the clean ...
8.8/10 Excellent! (498 reviews)
"A nice place for a relaxing getaway. The hotel was very quiet. Eventhough my room faced the main street it was very quiet. It has many food options in the area and a block away was a nice little park where I felt safe walking around it."

Reviewed on 7 May 2024

The Stricklin Hotel
Comfort Suites Florence Shoals Area
Comfort Suites Florence Shoals Area
2.5 out of 5
140 Matthew Paul Ct, Florence, AL
The price is ₹9,227 per night from 19 May to 20 May
₹9,227
per night
19 May - 20 May
Stay at this business-friendly hotel in Florence. Enjoy free breakfast, free WiFi and free parking. Our guests praise the clean rooms in their reviews. Popular ...
8.8/10 Excellent! (563 reviews)
Pleasant stay
"A functional room, plenty of hot water in the shower (and good water pressure too!). The beds were comfortable. Defintiely value for the money and would recommend to those passing through for a 1 or 2 night stay."

Reviewed on 29 Apr 2024

Comfort Suites Florence Shoals Area
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Mint House Birmingham - Downtown
Mint House Birmingham - Downtown
4 out of 5
300 18th St S, Birmingham, AL
Enjoy free Wi-Fi, a business centre and on-site car hire. Our guests praise the clean rooms in their reviews.
8.6/10 Excellent! (128 reviews)
Mint House = truly five stars!
"I travel often enoughnfor work, and I really loved this property. Modern, clean, funky, high tech and a great location that includes a Publix very close. All good!"

Reviewed on 10 May 2024

Mint House Birmingham - Downtown
stayAPT Suites Auburn
stayAPT Suites Auburn
2 out of 5
1656 South College Street, Auburn, AL
Enjoy free Wi-Fi, free parking and a picnic area.
9/10 Wonderful! (79 reviews)
"Its still new and we stayed on graduation weekend so the staff was a little flustered. Its a clean property, neat concept and spacious rooms. Only negative i had was that the floor had not been cleaned..at all."

Reviewed on 9 May 2024

stayAPT Suites Auburn
stayAPT Suites Montgomery
stayAPT Suites Montgomery
2.5 out of 5
5000 Woodmere Blvd, Montgomery, AL
Enjoy free Wi-Fi, free parking and a fitness centre. Our guests praise the clean rooms in their reviews.
8.6/10 Excellent! (82 reviews)
"Very Clean! Will stay again"

Reviewed on 17 Apr 2024

stayAPT Suites Montgomery
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

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