Apia Travel Guide

Tourist Guide
Apia which includes tropical scenes and signage
The capital of Samoa is a small city known for its colourful marketplace, souvenir shopping and relaxed and hospitable locals.

Apia is a laidback island city where the locals are friendly, the food is fresh and the shopping is the best in Samoa. The capital is relatively small and most locals get around on foot. Many hotels and restaurants are located in downtown, with the markets, museums and central business district all within a short distance.

Apia is often the first stop on a trip to Samoa, as the airport is here and it’s easy to move on to other destinations on the island of Upolu. It’s worth spending a few days in Apia to get a feel for the culture – and shop. The food market in Apia sees families sell locally grown produce such as bananas, taro and coconut. Sample traditional dishes such as Lu’au, made from taro leaves and coconut cream. A flea market in the old market building on Beach Road has traditional hand-made Samoan products. Pick up sarongs, carvings, bowls and woven mats made in nearby villages. 

The dining scene is a mix of traditional and international cuisine. Try fresh seafood and tropical fruit in small restaurants run by locals, or book a table at one of the many restaurants run by expats. There’s a strong presence of German, French, Japanese, Chinese and Italian influences from international visitors who came and never left.

Stroll around the Mulinu’u district, which is the old ceremonial capital. Many of the buildings here are old wooden colonial-style buildings, including the Old Courthouse, which now houses the Museum of Samoa.

At night, attend one of the Fia Fia shows. There are a number of venues around town, so take your pick. The Fia Fia’s are a showcase of traditional dancing, singing and drumming. There’s also the chance to enjoy a traditional banquet, often included in the price of a ticket.

Many come to Samoa for the beautiful beaches and warm waters, and the capital is no exception. Rent a snorkel and head out in the Palolo Deep Marine Reserve, which has coral and fish.

When it’s time to move on, book a tour from one of the many operators in town, then catch a boat, plane or bus to another patch of Samoan paradise.

Tanoa Tusitala Hotel
Tanoa Tusitala Hotel
4 out of 5
Beach Road Sogi, Apia
The price is ₹10,678 per night from 5 May to 6 May
₹10,678
per night
5 May - 6 May
Stay at this 4-star family-friendly hotel in Apia. Enjoy free WiFi, free parking and 2 outdoor pools. Our guests praise the helpful staff and the clean rooms ...
8/10 Very Good! (453 reviews)
"A beautiful place to stay, so close to Apia markets and short taxi to anywhere. The staff are so kind. The pools are lovely and warm. Beautiful gardens. Fiafia night was happy !! We will come back."

Reviewed on 25 Apr 2024

Tanoa Tusitala Hotel
Taumeasina Island Resort
Taumeasina Island Resort
4.5 out of 5
Beach Road, Apia
Fully refundableReserve now, pay when you stay
The price is ₹24,749 per night from 6 May to 7 May
₹24,749
per night
6 May - 7 May
Stay at this 4.5-star luxury hotel in Apia. Enjoy free WiFi, free parking and 2 outdoor pools. Our guests praise the helpful staff in their reviews. Popular ...
8.6/10 Excellent! (401 reviews)
"Price is very high but worth the cost."

Reviewed on 26 Apr 2024

Taumeasina Island Resort
Hotel Millenia Samoa
Hotel Millenia Samoa
3 out of 5
Mulinu'u Road, Sogi, Apia
Stay at this 3-star business-friendly hotel in Apia. Enjoy free breakfast, free WiFi and free parking. Our guests praise the helpful staff in their reviews. ...
6.6/10 (350 reviews)
"We did have a silent night until the cleaners make noises but we told them it’s too noises outside while we try to take a nap but they answered back with nonsense behavior but my husband told her that he will inform the manager but she said go ahead. Poor service and unpleasant people need to hired ..."

Reviewed on 13 Mar 2024

Hotel Millenia Samoa
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Uili's Farm House
Uili's Farm House
3 out of 5
Vaivase-uta Road, Apia
Stay at this 3-star villa in Apia. Enjoy free parking, WiFi and a 24-hour front desk. Popular attractions Robert Louis Stevenson Museum and Apia Park are located ...
7.4/10 Good! (7 reviews)
"This property is listed for online booking, which we booked as it was available. I tried contacting the number listed but it’s an incorrectly listed number so we weren’t able to get directions to the home. An Expedia agent tried to as well and couldn’t get in contact with the place neither. We finally ..."

Reviewed on 27 Jul 2023

Uili's Farm House
Samoa Rent Apartment House
Samoa Rent Apartment House
3 out of 5
The Cross Island Rd., Apia
Stay at this 3-star holiday home in Apia. Enjoy free parking, a 24-hour front desk and a terrace. Popular attractions Robert Louis Stevenson Museum and Apia ...
Samoa Rent Apartment House
Skyview Villas
Skyview Villas
3 out of 5
Tiapapata, Apia
Stay at this 3-star business-friendly villa in Apia. Enjoy free parking, breakfast and WiFi. Popular attractions Baha'i House of Worship and Robert Louis Stevenson ...
6/10 (2 reviews)
Breathtaking view
"Comfortable stay with excellent hospitality. View from our villa was breathtaking"

Reviewed on 16 Jun 2017

Skyview Villas
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Popular places to visit

Reviews of Apia

4.3
Top destination
5 - Excellent
2
" "5 - Excellent 50%
4 - Good
1
" "4 - Good 25%
3 - Okay
1
" "3 - Okay 25%
2 - Disappointing
0
" "2 - Disappointing 0%
1 - Terrible
0
" "1 - Terrible 0%

5/5 - Excellent

Verified traveller
2 May 2019

A nice city but make sure to travel around the whole island to discover the real natural unspoilt beauty of this fabulous country!

3/5 - Okay

Verified traveller
20 Mar 2019

Very dirty, empty cans, bottles and platic cups by the road, in the rivers and along the coast.