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Paulista Avenue

Holiday Travel Guide
Paulista Avenue featuring heritage architecture

See the financial and cultural heart of one of South America’s busiest cities before unwinding in a bar full of local business people at the end of the day.

Named for the city’s people, Paulista Avenue is São Paulo’s busiest street and home to many of the city’s most lauded attractions. The avenue is located between the old and new towns and is flanked by a mix of skyscrapers and historic façades. Paulista is a hub for both culture and business, making it busy throughout the day. Wander the avenue’s 1.7 miles (2.7 kilometers) and you’ll pass the nerve centers of Latin America’s largest financial institutions and the São Paulo Museum of Art. At the end of the day, bars and pubs begin to fill up with workers ready to relax and have fun.

Travel by subway to reach the Paulista Center at the northern end of the strip. Spend the afternoon making your way south to experience the exciting atmosphere. You’ll pass Old Paulista, with the oldest home on the street, the tiny house of Coronel Joaquim Franco de Mello, and Casa das Rosas, a historic poetry center. Identify the São Paulo Museum of Art by the signature red columns that wrap around the building. Inside, see works spanning many movements, including the Renaissance era, and many by emerging contemporary artists.

Continue down the street and you’ll see the soaring Edifício Gazeta high above you. This radio tower is known to locals as the Paulista Tower; it becomes a great landmark when illuminated against the evening sky.

By the time you reach the end of the street, you’ll be ready for a snack and a drink. While there are many food courts along Paulista Avenue, the most authentic restaurants and cafés can be found on the quieter side streets. Meet locals over a caipirinha, Brazil’s most popular cocktail, or try couve-de-folhas, a local food favorite made from cabbage leaves.

Paulista Avenue is located in the heart of São Paulo. It is best reached by subway and has three stations along its length. Due to the central location and lack of parking, driving is not recommended. The avenue is best visited in the afternoon or cautiously in the evening when the atmosphere shifts from business-centric to a more relaxed air.

Top Trending Hotels Near Paulista Avenue

Melia Paulista
Melia Paulista
5 out of 5
Av Paulista, 2181, Sao Paulo, SP
The price is Rs5,088 per night from 10 Aug to 10 Aug
This family-friendly Sao Paulo hotel is located in the business district, just steps away from Renaissance Theater and Conjunto Nacional. Reboucas Convention ...
4.1/5Very Good! (940 reviews)
"The pool is very nice and staff service is superb!"

Reviewed on 16 Jun 2021

Melia Paulista
Renaissance São Paulo Hotel
Renaissance São Paulo Hotel
5 out of 5
Alameda Santos, 2233, Sao Paulo, SP
The price is Rs10,980 per night from 7 Aug to 7 Aug
Located in Jardins, this luxury hotel is within a 15-minute walk of São Paulo Museum of Art, Paulista Avenue and Oscar Freire Street. Football Museum and Municipal ...
4.5/5Wonderful! (965 reviews)
"Excellent place to stay in a great neighborhood. High quality services and amenities."

Reviewed on 28 Jul 2021

Renaissance São Paulo Hotel
Maksoud Plaza
Maksoud Plaza
4.5 out of 5
Rua São Carlos do Pinhal, 424, Bela Vista, Sao Paulo, SP
The price is Rs5,283 per night from 22 Aug to 22 Aug
Located in Bela Vista, this luxury hotel is within a 15-minute walk of Paulista Avenue, Hospital Sirio Libanes and Rua Augusta. Frei Caneca Shopping and Convention ...
4.2/5Excellent! (928 reviews)
"Classic, charming hotel..."

Reviewed on 21 Jul 2021

Maksoud Plaza
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Popular places to visit in Paulista Avenue

Paulista Avenue


Top Hotel Deals

La Residence Paulista
La Residence Paulista
2.5 out of 5
Alameda Jaú, 1606, Jardim Paulista, Sao Paulo, SP
The price is Rs2,950 per night from 7 Aug to 7 Aug
La Residence Paulista
Melia Paulista
Melia Paulista
5 out of 5
Av Paulista, 2181, Sao Paulo, SP
The price is Rs5,088 per night from 10 Aug to 10 Aug
Melia Paulista
Renaissance São Paulo Hotel
Renaissance São Paulo Hotel
5 out of 5
Alameda Santos, 2233, Sao Paulo, SP
The price is Rs10,980 per night from 7 Aug to 7 Aug
Renaissance São Paulo Hotel
Maksoud Plaza
Maksoud Plaza
4.5 out of 5
Rua São Carlos do Pinhal, 424, Bela Vista, Sao Paulo, SP
The price is Rs5,283 per night from 22 Aug to 22 Aug
Maksoud Plaza
Tivoli Mofarrej São Paulo
Tivoli Mofarrej São Paulo
5 out of 5
Alameda Santos 1437, Cerqueira César, Sao Paulo, SP
The price is Rs15,758 per night from 5 Sep to 5 Sep
Tivoli Mofarrej São Paulo
Blue Tree Premium Paulista
Blue Tree Premium Paulista
3.5 out of 5
Rua Peixoto Gomide 707, Sao Paulo, SP
The price is Rs4,076 per night from 3 Sep to 3 Sep
Blue Tree Premium Paulista
Mercure Sao Paulo Pamplona Hotel
Mercure Sao Paulo Pamplona Hotel
4 out of 5
Rua Pamplona 1315 - Jardins, Sao Paulo, SP
The price is Rs3,281 per night from 20 Aug to 20 Aug
Mercure Sao Paulo Pamplona Hotel
Radisson Hotel Paulista Sao Paulo
Radisson Hotel Paulista Sao Paulo
4 out of 5
Alameda Santos, 85, Sao Paulo, SP
The price is Rs3,711 per night from 8 Aug to 8 Aug
Radisson Hotel Paulista Sao Paulo
InterContinental São Paulo
InterContinental São Paulo
4.5 out of 5
Alameda Santos 1123, Sao Paulo, SP
The price is Rs8,611 per night from 7 Aug to 7 Aug
InterContinental São Paulo
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.