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Get an overview of this hotelLuxury London hotel in Bloomsbury on Russell Square

Popular property highlights

Pets allowed
Free WiFi
Business centre
Laundry facilities

Bloomsbury convenience

This historic London hotel overlooks the park of Russell Square in central Bloomsbury. Located 3 blocks from the British Museum, The Principal London is conveniently near Covent Garden, West End theaters, and shopping.

Elegantly restored hotel

This 1898 hotel retains many of original features, including marble columns and prominent chandeliers. Modern amenities include free WiFi, flexible meeting rooms, a fitness facility, and a bar.

Custom design, comforts

Designed by Tara Bernerd and Partners, all 334 custom rooms and suites at The Principal London feature thoughtful touches, such as luxury bedding, accent lighting, bathrobes, free WiFi, and smart TVs.

Languages Spoken

  • English

Hotel Amenities

Hotel Amenities

The Principal London's interior retains many of its original features designed by Charles Fitzroy Doll, including Sicilian marble columns, high vaulted ceilings, prominent chandeliers, oak paneling, and the grand marble staircase. Modern event facilities include 9 conference rooms and a grand ballroom, providing flexible meeting options. Guests can also take advantage of free WiFi offered in all public areas and onsite dining for afternoon tea or evening cocktails.

  • Express check-in 
  • Bar/lounge 
  • Luggage storage 
  • Lift 
  • Breakfast available (surcharge) 
  • Fitness facilities 
  • Concierge services 
  • Ballroom 
  • 24-hour front desk 
  • Banquet hall 
  • Conference space 
  • Laundry facilities 
  • Porter 
  • Express check-out 
  • Meeting rooms 
  • Restaurant 
  • Built in 1898 
  • Coffee shop or café 
  • Total number of rooms - 334 
  • Number of floors - 8 
  • Dry cleaning/laundry service 
  • Free WiFi 
  • Smoke-free property 
  • Multilingual staff 


Available in all rooms: Free WiFi

Available in some public areas: Free WiFi

Languages Spoken

  • English
  • Dutch
  • French
  • German
  • Italian
  • Spanish

Room Amenities

  • Hypo-allergenic bedding available 
  • Air conditioning 
  • Free newspaper 
  • Phone 
  • Private bathroom 
  • Bathrobes 
  • Free toiletries 
  • Hair dryer 
  • Slippers 
  • Bathtub or shower 
  • Satellite TV service 
  • Daily housekeeping 
  • Television 
  • Desk 
  • Free WiFi 
  • In-room safe (laptop compatible) 
  • Number of bathrooms -  
  • In-room climate control (air conditioning) 

Where to Eat

English breakfasts are available for a surcharge between 6:30 AM and 10 AM.

Neptune – This neighborhood restaurant serves seafood and locally sourced fare for breakfast, brunch, lunch, and dinner.

Fitz's – Named for original designer Charles Fitzroy Doll, this intimate venue serves creative cocktails and gourmet snacks.

The Palm Court – This central hotel hub serves afternoon tea and drinks from a trolley in a welcoming setting.

Burr & Co. – Coffee, breakfast, small plates, and grab-and-go fare are served daily from 7 AM to 6 PM.

Nearby Things to Do

The spacious gym at The Principal London is equipped with TechnoGym free weights and resistance machines. Guests can also request recommended running routes around central London of varying distances.


If you have requests for specific accessibility needs, please note them at check-out when you book your room.

  • Accessible bathroom 
  • Roll-in shower 
  • In-room accessibility 

Hotel Policies


Check-in time starts at 3 PM

Special check-in instructions:

The credit card used to book the reservation must be presented by the cardholder at check-in. For more details, please contact the property using the information on the reservation confirmation received after booking.


Check-out time is noon

Payment types

Children and extra beds

  • Children are welcome.


  • Pets stay for free

You need to know

Extra-person charges may apply and vary depending on property policy.

Government-issued photo identification and a credit card or cash deposit are required at check-in for incidental charges.
Special requests are subject to availability upon check-in and may incur additional charges. Special requests cannot be guaranteed.
  • No on-site parking is available.
  • Please note that cultural norms and guest policies may differ by country and by property. The policies listed are provided by the property.
Pets allowed (no fees)


Optional extras

The following fees and deposits are charged by the property at the time of service, check-in or check-out.
  • Fee for English breakfast: GBP 26.00 per person (approximately)
The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

Hotel Name

  • Hotel Russell London
  • Principal London Hotel
  • Russell London
  • Hotel London Russell
  • Hotel Russell London, England
  • Russell Hotel London
  • Russel Hotel London
  • Principal London
  • Hotel Russell
  • Kimpton Fitzroy London Hotel
  • Kimpton Fitzroy Hotel
  • Kimpton Fitzroy
  • Russel Hotel London
  • Hotel London Russell
  • Kimpton Fitzroy London England
  • The Principal London

We should mention

Only registered guests are allowed in the guest rooms.

This is an Expedia Rate property.

Awards & Affiliations

Green/Sustainable Property
This property participates in Green Tourism Programme, a programme that measures the property's impact on one or more of the following: The Environment, the community, the cultural heritage and the local economy.

National Rating

This establishment has received its official star rating from VisitEngland, the National Tourist Board for England.

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