A quiet, comfortable stay and in a reasonable location to reach central london (about £30 by uber). Close to the Eventim Apollo which was ideal for our needs (10mins in uber).
With only 1 lightbulb in the corner of the room, the rooms were very dark and depressing but the staff were very helpful and sourced us an extra lamp when we requested it. The hotel is a little dated in areas but probably what you'd expect for a budget hotel.
Beds are comfy, good selection of pillows and a nice breakfast included. Shame there wasn't a restaurant for evenings, but there are a selection of fast food/restaurants nearby to choose from.
Not the best Holiday Inn we've stayed, at but would return if we're in the area. Pocket friendly, clean and enough for a good sleep.