West Village is home to the Monocle Shop's newest location

Posted on Friday 03 September 2010 in New York

A posh new shop has cropped up in New York's most stylish district, giving Indians another place to visit on their shopping holidays.

The Monocle Shop opened its doors last week and is derived from the global culture magazine with the same name, both owned by editor-in-chief Tyler Brûlé.

The tiny boutique opts for quality over quantity in its inventory lining the 188-square feet of space, and though small, showcases the "constantly evolving collection of fashion and lifestyle products," according to the Huffington Post.

"We're looking for a clear line when it comes to the provenance of a product," Brûlé told the New York Times.

Monocle also owns properties in London, Tokyo, Honk Kong and Los Angeles, and sells items like Porter handbags, Another Country furniture, Comme des Garçons clothing and more.

The Times reports that Brûlé chooses not to offer brands in his shop that have "questionable" work procedures or locations, and is committed to selling brands that have a good reputation.

Indian travelers can find the storefront on Hudson Street in New York's upscale West Village.

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