U.S. travel companies target Indians and other internationals in new campaign
Posted on Tuesday 24 April 2012
in United States of America, Boston, Los Angeles
Although the U.S. is an expansive country with many things to see and do while on holiday, some officials are looking toward ways to improve travel offerings to international holidaymakers. For instance, the nationally recognized Brand USA is collaborating with various destinations and travel organisations to streamline marketing campaigns that cater to specific groups of tourists all over the world.
In order to change the approach of advertising U.S. tourism, Brand USA has been conducting surveys of foreign travellers and monitoring recent trends to find out the bests approaches in advertising. For example, many tourists see the country as a viable option for holidays, but it does not have the pull of a more exotic locale. However, there is a tendency to gravitate toward the U.S. for its vastness and diversity. Visitors may experience a wide range of cultures, customs, cities, landmarks and more all while staying within the borders. Since many immigrants call the U.S. home, travellers are able to experience not only traditional American attractions, they can also sample exotic cuisines, learn about Latin dance, attend European-themed festivals or hear several languages while strolling the city streets.
"They see an awesome range of extraordinary experiences, and they believe that Americans welcome the opportunity to share their dreams," said Chris Perkins, chief marketing officer of Brand USA, as quoted by TravelBiz Monitor. "Knowing this, we crafted a message that would clearly be very welcoming and would speak of possibilities and experience."
Indian travel experts win trips to the U.S.
Travel officials who promote U.S. tourism to individuals in India are teaming up with representatives from California for some special promotions and giveaways. The Visit California organisation offered free training to Indian agents, and two individuals who completed the course were chosen for free VIP trips to the state. Through the program, California travel promoters hope that agents and enthusiasts learned more about what the destination has to offer and will, in turn, attract an influx of Indian travellers in the future.
Individuals who have considered planning their Boston holidays or taking flights to Los Angeles can look for new discounts and special rates that may be made available in the near future. Boosts in marketing campaigns can translate into big savings for Indian travellers hoping to take their next adventure travel excursion to the U.S.
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