Airlines could move to mobile ticketing in the future
Posted on Saturday 12 March 2011
Technology has helped to relieve the stresses of traveling over the years, particularly through the use of smartphones. While plenty of mobile applications offer convenience on vacation, Juniper Research predicts that things will get much easier in the next few years with the introduction of mobile ticketing.
Currently, this option is available in Japan, Scandinavia and Europe; however, the research firm expects it to gain traction and grow from 230 million to 750 million users by 2015.
"Mobile technology is moving the ticket machine into our pockets," said Howard Wilcox, who authored the report for Juniper. "Our research demonstrated that mobile ticketing will change the way that many people buy and obtain their regular, every day tickets that are mostly printed at the moment."
Users will be able to retrieve their tickets via SMS, mobile web or an app, which will be barcoded and scanned by airport security. The research firm also expects the practice to take off outside of the travel industry within the next couple of years, becoming more heavily integrated into sports, entertainment and event sectors as well.
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