Macau tries to lure Indian tourists with travel incentives
Posted on Friday 08 October 2010
China has been experiencing a significant rise in tourism from the Indian population. Hotels and resorts are now looking to attract business travelers and families from the country.
More than 180,000 of Macau's visitors originated from India last year, according to India Infoline. This number is a 75 percent increase from previous years, Ruth Boston, marketing vice president for the Venetion Hotel in the Chinese city, told the news source.
With much of the incoming traffic arriving for business meetings and conventions, many resorts are beginning to offer corporate travel incentives.
Other resorts, like Sands China, are developing marketing strategies geared towards leisure travelers, such as casinos and other entertainment for guests. For business travelers, Sands refers the customers to its Hong Kong locations.
The hotel chain is also branding itself as a wedding destination for Indian tourists, whose lavish ceremonies often last for up to a week and can bring in a significant amount of money for the company.
The Pacific Asia Travel Association says that by 2015, India will have more than 20 million outbound travelers per year.
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