New online publication about eco tourism launched
Posted on Saturday 14 January 2012
in Travel, Adventure, Scenic Beauty, Events, Short Breaks
Several travel publications are making the move to online content to reach a wider audience of holidaymakers looking to organise their vacation plans. Some are staying away from print altogether and launching their new magazines exclusively online. This is occurring throughout the industry and especially in eco tourism. For instance, Amble Resorts has launched their own blog, called The Ambler, that will highlight some leading destinations and companies that have made great strides in maintaining their ecological agendas to create a better travel environment.
"With The Ambler, we're creating a resource that offers comprehensive, thorough, insider information on these often overlooked regions," Benjamin Loomis, president and founder of Amble Resorts, said in a statement. "We hope to instill in travellers an appreciation for the natural and cultural significance of these emerging travel destinations."
Most of the content is created by fresh and innovative travel writers who wish to share their eco tourism holidays with others. There is no specific demographic of travellers the publication is trying to reach - rather it is hoping to connect with all types of road warriors, from luxury travel enthusiasts to backpackers. Since the resort has been experiencing increasing success, the launch of the blog may bring even more interest to the corporation, which prides itself on sustainability and conservation.
One of the biggest magazines in environmentally friendly tourism is EcoTravel. Although they have not completely abandoned their print background, readers can access much of the content through the company's website. They feature stories from professional writers about their experiences in holidays abroad that take into consideration the carbon footprint they leave behind in these new places. They review resorts, eco-conscious books and more that users can gain inspirations from for their own trips. Special travel gear and gadgets are also put to the test by professional travellers that help those who venture to new destinations leave little impact on their surroundings.
Readers may subscribe to an e-mail list that will send articles directly to their inbox. Most of these features are utilised by several travel publications, as many are embracing technology as a means to better their offers and marketing reach.
Indian travellers who are considering future holidays abroad can use these types of specialised publications to do their research about potential vacation destinations.
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