Johannesburg, South Africa, welcomes Indian tourists
Posted on Thursday 07 June 2012
in South Africa, Johannesburg
A prominent city in South Africa has announced it will be improving its marketing strategies to attract more Indian business and leisure travellers in the future. The Johannesburg Tourism Organisation is focusing on India's travel market and specific demographics to see if it can entice more individuals to journey to the city for holidays.
Johannesburg tourism experts head to India to promotion and spark interest
Last January, representatives from the South African tourism board went on tour throughout India to inform the public about the travel opportunities in the diverse and interesting country. They discovered a growing interest among potential travellers to take journeys to South Africa and check out the wildlife, cities and attractions for either backpacking adventure or luxury travel expeditions.
"During our promotions in India, we found that Indians are looking at experiential holidays and love to travel with their families. We will be promoting destinations like Soweto, Gold Reef City, Lion Park, Montecasino and Bungee Jumping at Johannesburg," said Phelisa Mangcu, chief executive officer of the Johannesburg Tourism Company. "With four convention centres in Johannesburg, we want to tap the Indian MICE [meetings, incentives, conventions and exhibitions] market as well."
Mangcu added that India is among one of the countries that include Brazil, Russia, India, China (BRIC), which are all considered to be advancing economically as the same rapid rate.
"Presently, we jointly promote Johannesburg with South African Tourism since it provides a platform to bring Indian and Johannesburg’s travel agents and tour operators together," said Mangcu. "India is an emerging market for Johannesburg Tourism. We are targeting BRIC countries and hence are looking at conducting research on BRIC markets."
INDABA 2012 tourism conference boosts attention on South Africa
The city recently hosted INDABA 2012, an active and informative travel convention and one of the largest in Africa. Indian representatives sat alongside other international incentive groups to learn about all the current offerings South Africa has to offer visitors. More than 13,000 delegates attended to participate in lectures, workshops and meetings on tourism marketing and the newest additions to the industry.
What to see and do in Johannesburg, South Africa
When Indian travellers choose to venture to this vibrant city in South Africa, they can take flights to Johannesburg and start exploring the sights right away. A good place to start is the Origins Centre, which elegantly maps out the history of the continent and specially the southern region through displays of crafts, dancing, audio/visual demonstrations and films. Onsite there is also a cafe where visitors can purchase a cup of African coffee and some souvenirs to take home.
Tourists looking to connect with African wildlife can visit the Elephant Sanctuary, located a short drive from the city centre. Families, business travellers and couples can all get something out of a trip to this special facility, which is home to several African pachyderms that are cared for by trained professionals. Tourists can reserve time to interact with the animals, whether they want to take part in feeding time or try a sunrise ride on the back of an elephant.
Johannesburg has a bustling nightlife and culinary scene in which Indians can indulge, where they can sample top-notch cuisine, dance the night away or attend live concerts featuring traditional and pop music. Some of the best locations to visit include The Rock, a trendy and exciting nightclub, or the Gramadoelas restaurant, which serves fresh and local dishes like a roasted ostrich filet.
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