New campaigns and projects draw travellers to Hong Kong this summer
Posted on Tuesday 03 July 2012
in Hong Kong, Hong Kong
Hong Kong has long been a major hub for tourists to visit when they hope to enjoy an urban holiday. Officials from the Hong Kong Tourism Board (HKTB) hope to further develop this notion by launching a marketing campaign that is slated to draw in an additional 12 million visitors through August.
The HKTB is investing close to INR 200 million into this project by hosting events, offering special giveaways and providing discounts on things like shopping, dining and attractions. The campaign is called "Hot Events - Cool Place" and will target travellers from all over the globe who are interested in planning their flights to Hong Kong in the near future.
"We hope this campaign will help us drive arrivals and stimulate spending during the peak travel season, while increasing Hong Kong’s appeal as a summer destination," said James Tien, HKTB chairman.
Indian travellers who venture to Hong Kong this summer can visit the official HKTB website to find the list of discounts and offers for visitors to the destination. Upon venturing to the area, Indians can check out events such as the La Kwai Fong Beer & Music Fest, the Hong Kong Book Fair or the Food Expo. Attractions supported by the new tourism campaign include Ocean Park, a massive amusement centre, and the Hong Kong Wetland Park.
New hotel highlights Hong Kong's changes
Alongside this widespread effort to reach a large audience of international travellers, several organisations and travel companies are improving the offers for guests to this vibrant city. For instance, the Hotel Icon, one of the premier places to stay in the city, announced the addition of a newly designed suite that guests can reserve in the future. According to Women's Wear Daily, designer Vivienne Tam used her creativity to create a high fashion, minimalistic space that will evoke feelings of tranquillity and calmness for those who spend their holidays there.
Tam was born in China and spent time in Hong Kong attending the Polytechnic University, which also owns the hotel. She now resides in New York City and used inspiration from her apartment in the Big Apple when creating the room.
"It’s very similar: The furniture, the wood, the marble bathroom," she said. "I have concrete columns in New York, which they don’t have here, but there’s the same open window space and the colours are also the same."
The features include incredible view of the skyline, smooth wooden furniture, simplistic decorations, sleek furniture and plenty of interior greenery. Bookings have already begun for the suite and hotel officials say they expect it will be a popular choice among patrons at Hotel Icon.
Not only is the new suite a big draw, the hotel itself is full of interesting and lavish amenities, including onsite spa services, a health club, pool area with a nearby lounge and modernised lobby area.
Heading to Hong Kong from India made simple
Those interested in booking Hong Kong holidays while travelling from India can often find affordable ways to reach this destination. Flights tend to be affordable and plentiful from many of the major cities, including Mumbai and New Delhi. Keeping holiday dates flexible and looking for ongoing discounts can often lead to reduced fares. These types of promotions are posted online frequently, given that Hong Kong is a major hub for leisure and business trips and has several options for flights everyday that Indian travellers can use.
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