Countries look toward enhancing their niche tourism features
Posted on Wednesday 21 March 2012
in Germany, Philippines, Taiwan, Berlin, Manila, Taipei
Indians taking recreational trips has become so popular, many are searching for specific themes in their holidays to cater to their preferences in cuisine, attractions and more. This type of trip, called niche tourism, is being researched by countries and destinations all over the world, offering visitors a chance to focus on particular features of each place. Some travellers may want to know more about local agriculture, while others may prefer to take meditation or yoga classes at a special centre. Historical niche tourism is a popular choice, as are dancing or local festivals.
The Philippines is one of the areas looking to expand their own niche tourism offerings to Indian travellers and others worldwide, reports PhilStar.com. Officials from the country have been in collaboration with Australia and New Zealand to find out how the others found success in the industry. Philippine tourism organisations were advised to focus on an event or particular activity and market it to the masses so more people consider taking flights to Manila and other areas of the country.
Taiwan is another part of the world that has begun to present tourists with new ways of experiencing the region's traditions and people. According to the Focus Taiwan News Channel, some Asian visitors are booking trips to try their hand at Taiwanese farming techniques, such as harvesting and planting in the rice fields. These ideas come from a special initiative called the Project Vanguard for Excellence, which has invested more than 5,000 Crore rupees into tourism, creating roughly 400,000 jobs and generating interest among foreign financiers.
Other countries are focusing solely on attracting Indian travellers to their destinations by researching what travellers like best to do and see on their holidays. For instance, tourists from India may take flights to Berlin and check out the new casinos, spa centres and other niche tourism hotspots that German organisations have been working on specifically for Indian individuals.
"Germany and Austria are seeing increased demand from not only the big cities in India but also second- and third-tier towns," Vineet Gopal, joint secretary for the Outbound Tour Operators Association, said in a statement."This is a trend that is likely to continue over the next five years, as a critical mass of middle-income Indians look beyond ASEAN to Europe."
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